Yoshinoya, Japan’s most ubiquitous domestic fast food chain, is known first and foremost for its beef bowls. So strong is the mental connection between the restaurant and gyudon, as beef bowls are called in Japanese, that Yoshinoya’s nickname among fans is Yoshigyu.
So we were surprised to hear that Yoshinoya’s newest menu item is not only beef-free, but doesn’t contain any meat at all! A vegetarian option at the king of beef bowl restaurants? Not only does it exist, but we’ve tried it.