We’ve been telling our fine readers for literally years now about Yo-kai Watch, the Pokémon-esque game/manga/anime series that’s full of adorable yet mischievous collectible yokai monsters. And now that the series has been newly localised and adapted for the West, you’re finally going to see for yourselves what’s been driving Japanese kids to ritually torch bonfires of old Pokémon goods in favour of worshipping the new yokai overlords. Okay, we’re exaggerating, but only a little bit.
Of course, the success of any Japanese import into the Western market hinges on a heartfelt and thorough localisation process. It happened to Pokémon—Satoshi became Ash Ketchum, and many Pokémon were entirely renamed—and now it’s happening to Yo-kai Watch, too.
But is the very Japanese charm of the new franchise about to be seriously lost in translation?