At first glance, Gunma may not seem to have a whole lot going for it. It’s one of Japan’s few landlocked prefectures, which means less access to Japan’s legendarily fresh seafood. The lack of a coastline also means Gunma doesn’t have a vibrant urban heart like Japan’s largest cities which grew out of its busiest ports, so economic and modern entertainment opportunities are limited compared to Tokyo, Osaka, or Fukuoka.
What Gunma does have is mountains, hot springs, and shrines, though. It’s also got Gunma-chan, its lovable horse mascot who shows off the prefecture’s attractions and some adorable dance moves in this new video.