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Asia is certainly not short of good-looking women, and it seems like every other day that some new model or wannabe pop idol appears online and wins legions of fans. But this week a selection of 10 photos of one university student in Beijing are being pored over by men all over the country, who seemingly can’t get enough of her “bewitching purity and innocence“.

But what do you think?

Meet Yi-Ying Li, a student at the Beijing Film Academy. She is currently being heralded as the queen of her campus and has been dubbed “too cute” by netizens, who have been admiring her in this series of photos – some of which are decidedly glamorous, others the kind of thing you might expect to find on her Facebook page.

We definitely agree that she’s cute – gorgeous, even, when she’s doing her model shots – but is she really worth going gaga about?

▼ Selfies and “natural” shots

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▼ Model work

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▼ OK, that’s pretty hot.1

What say ye, masters of the internet?

Source/photos: Xinhua