The Okinawa Convention and Visitors Bureau (OCVB) along with the prefectural government have cancelled their plans to use space on women’s bare thighs for marketing the islands as a graduation trip destination to students outside the prefecture. Citing criticism, the two bodies stated January 24, “Placing temporary tattoo-like stickers on the thighs of young women to advertise Okinawa is not in line with prefecture’s brand image.”
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Okinawa Prefecture Cancels Plan to Use Young Women’s Thighs as Advertising Space
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Jan 31, 2013 - Tweet
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