Akio Toyoda

Japanese CEOs take on the ice bucket challenge

The ice bucket challenge has gone viral this summer with everyone from your average Joe to celebrities and business moguls such as Oprah, Charlie Sheen, and Bill Gates getting on board. Now it’s even spread across the pond to Japan, and started circulating among the business bigwigs over here. Yesterday Toyota President Akio Toyoda took on the challenge with a brave face, while also keeping the charitable spirit alive.

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Toyota President to Participate in This Year’s 24 Hours Nürburgring Race

When Akio Toyoda took the helm of Toyota Motor Corporation in 2009, he was faced with a collapsing economy and a recall scandal that now seemed to have been blown out of proportion.

Still, he was able to steer the company through these stormy waters by being something more than just the founder’s great grandson who took over the company. He was a guy who truly loved cars.

As proof, it came to light on 30 April that he will participate in this year’s 24 Hours Nürburgring, a grueling endurance race on one of the most challenging circuits in the world.

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