alcohol

Japan’s most popular sake brand runs full-page ad asking people to stop paying so much for it

The goal of advertising is usually to increase sales, but for Dassai a love of sake, and customers, is more important.

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Japan’s most popular pub chain rolls beer price back to what it was in 1980 for celebration

Always a good choice for a beer, Hub is about to become an even better one.

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Tokyo has a special rescue bus for drunks who fall asleep on the last train during party season

Slipped into a comfortable beer nap and missed your stop? The Oversleeping Rescue Bus is here to help!

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Hakone Beer will celebrate 20th anniversary, give away 1,500 beers at special Tokyo event

Free beer on tap! It doesn’t matter what else I write here. Free beer!

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Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!

Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.

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Tokyo restaurant offers all-you-can-drink beer, cocktails for 24 hours for less than three bucks

Shockingly generous deal even lets you go home, take a break, and come back for more booze.

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Caffé latte with sake: the newest way to relax in Kyoto

After a long day of sightseeing in Japan’s former capital, don’t forget to try this Japanese take on Irish coffee right across the street from Kyoto Station.

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Amazon is opening a brick-and-mortar bar in Tokyo, giving us a reason to leave our homes

Human and virtual sommeliers help customers pick out the perfect beer, wine, or sake in “bar with no menu.”

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Pocky gets elegantly mature with new flavor designed to be paired with red wine

Japan’s favorite chocolate pretzel snack is set to add some sweet sophistication to your next occasion to crack open a bottle of red.

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We try the YU Sparkling Wine, the ultimate wine to pair with sushi

If you’re wondering what drink to enjoy with sushi, then this might be a refreshing option!

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Enjoy autumn with persimmon, matcha, chestnut beer and more at the Japanese-style Beer Fair

Taste some ice-cold autumn goodness.

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Japanese artist’s rendition of child opening fridge of alcoholic parents is chilling

A refrigerator can be one of the most honest reflections of your priorities.

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Kentucky Fried Chicken has all-you-can-drink beer in Tokyo for less than 10 bucks

Cocktails, wine also part of unbeatable package.

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Japanese beer-vending girl refill teams have the speed and precision of an F-1 pit crew【Video】

Behind-the-scenes video shows the laser-focus and hard work that keeps fans supplied with ice-cold draft beer at Japanese baseball stadiums.

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Asahi Brewery asks: Why not mix beer and Calpis? So we do…

Everyone say it out loud now: Calpisbeer!

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All-you-can-eat Yoshinoya and all-you-can-drink beer in Tokyo for less than 15 bucks

If you like beefbooze, or both, then this event is for you.

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34 things that happen when just guys drink together in Japan, according to our eternal bachelor

Pointless competitiveness, unbridled perversion, and mysterious sadness are all on the menu, says our experienced expert.

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Work meeting isn’t going anywhere? Suntory suggests cracking open a (non-alcoholic) beer

Suntory plans to install non-alcoholic beer vending machines in Japanese offices for workers who could use a drink while on the job.

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How to spot scam artist bar barkers in Japan

The lure of cheap booze is hard to resist, but before you follow that discount-promising tout, take a moment to check what clothes he’s wearing.

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Young Japanese women pick least favorite ways they feel pressured to socialize with coworkers

Drinking with the boss is only the second-biggest complaint in survey.

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