It’s January 2 here in Japan, and for most major stores and savvy consumers alike, that can mean only one thing: fukubukuro! Literally meaning “lucky bag”, fukubukuro give stores a chance to bundle items together – some great, some not so great – to sell off at a massively discounted rate and make room for incoming stock. The catch? Customers have no idea what they’re buying until after they’ve handed over their cash. Usually, though, they get far more than what they pay for.
For larger companies like Apple, lucky bags are also a great opportunity to drum up a little additional publicity and get people lining up outside their stores hoping for the chance to buy one. Ever the Mac and iPhone fan, our reporter extraordinaire Mr. Sato was there to grab some swag for himself.