Some people like Valentine’s Day and some people don’t, but the least we can do is stay out of one another’s way. Gushy types can do their romantic stuff, and more cynical types can boycott in whatever way they like best. Everybody wins, right?
Well, a personal boycott wasn’t enough for one jilted lover in Shanghai. He decided to organize a mob of internet singletons to buy up odd-numbered movie seats for showings of a popular romance movie to ensure couples wouldn’t be able to sit together on the 14th.