Are Chinese “dama” masks actually fashionable now?

After saving global gold prices in 2013, Chinese dama, or middle-aged women, have found another claim to fame: Influencing world fashion trends.

While most think of going to the beach as an excuse to wear as little as possible, many of these women prefer to stay covered up. But don’t start calling them prudes, since, for them, it’s a matter of practicality and beauty!

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