chubby girls

More marshmallow girls, but will we be calling them marshmallows for much longer?!

Recently, in what we might call the ‘marshmallow movement’, we’ve seen chubby girls start to shed some of their stigma in Japan. A chubby Japanese idol group has already arrived on the scene, and now we can also introduce a dedicated plus-size magazine. And as if marshmallows weren’t enough, they’re apparently also pushing for a new, and rather creative, label.

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Don’t call them fat, call them Marshmallow Girls!

Many of us have an impression that Japanese girls are slim and petite (which many of them really are), but one of the sad truths behind their stick-thin figures is a rather serious case of discrimination from society. While voluptuous women are popular in certain parts of the world, being even slightly chubby (not obese) is a big no-no in Japan and chubby girls often get called “debu” (fatso) online and sometimes to their face.

But recently, a new nickname for such chubby ladies has started trending among Japanese netizens, which hopefully will change the attitudes people have towards them. Behold, the rise of the “marshmallow girls”!

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