Pure Ice Vs. Technology: Which is better to beat the heat?

In the never-ending hunt to find ways to keep cool, many in Japan have been flocking to ‘cool towels’, which miraculously claim to provide a cooling sensation with the mere touch of moisture.

However, do these man-made wonders have the goods to keep people cooler than pure ice in such scorching weather? On this tremendously hot and sweaty day, I was tasked with finding out…

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