cute

New anime film from former Studio Ghibli director takes over ads and packaging at the supermarket

Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.

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Japanese zoo will let anime-loving penguin keep his 2-D wife for the indefinite future

Otaku love conquers all.

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A talking butt solves crime: the anime

Toei Animation has launched a new site and announced a new Net Anime series based on the popular children’s picture book series, Oshiri Tantei.

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Pokémon fans can now get married with Pikachu marriage registration forms in Japan

Document features newlywed Pikachu couple and, yes, the words “I choose you!”

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Taiwan’s police force shows off its newest, cutest canine recruits【Photos】

The six new team members are only a month old!

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Cute cats come out to play as traditional Japanese geta sandals

Three gorgeous kittens are waiting to dress up your summer outfits.

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Japanese mom comes up with ingenious way to help preschool daughter keep shoes on the right feet

Keeping right and left straight is tough when you’re little, but this kid now has a kitty helper.

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Wonder Woman x Hello Kitty collaboration is coming to Japan

This is the first time ever for Sanrio’s cute cat to team up with a western-made film.

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Japanese company creates scratch and sniff cards that smell like the bellies of cats and dogs

Hours of testing went into replicating the unusual scent.

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Pikachu and Kyoto candy maker team up for confectionary collaboration centuries in the making

After more than 300 years in business, famous sweets shop gets first endorsement from the Pokémon star.

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Your Name pyjamas, parkas and accessories let you dress up as characters from the anime film

Relive the magic of the fantasy body-swapping adventure with items and clothes seen in the animated movie!

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Yukata summer kimono separates allow you to mix and match traditional outfits with everyday wear

This innovative new collection includes kimono that look great with jeans and tops too.

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Japanese Twitterer makes beautiful rose stamp from vegetable scraps

Sometimes it’s okay to play with your food.

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Green tea ice cream from Nara combines everything we love about the city into one cute dessert

There’s so much to like about the city’s new signature sweet.

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Our reporter Seiji’s first date in years is recreated in adorable web manga form!

Seiji’s already-disarming looks get an SD manga makeover in this bittersweet episode from his less-than-active love life.

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Penguin Bomb papercraft is the most amazing thing you’ll see today【Video】

Watch as a flat stack of paper springs to life like magic, instantly becoming a three-dimensional penguin in the blink of an eye.

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Samurai armor for pets turns your animal companions into adorable dogs and cats of war【Photos】

Awwwww, who’s a good little bushido boy?

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Japanese company releases cute cat paw hand masks and foot covers to support your beauty time

Turn yourself into a kitten with these creative accessories.

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Tokyo’s newest mascot character: a smiling bright pink turd laid by Japan’s most famous dog【Vid】

The unofficial ambassador for Shibuya and Harajuku makes sure to keep the statue of famously loyal dog Hachiko clean.

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Japanese gender-bending cosplayer reveals her number one tip for perfecting any look

There’s more to cosplaying across genders then just dressing up in costume.

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