Cinemas in China let audience post comments onto the screen during the movies

With home entertainments systems always evolving, there seems to be less incentive to head on out to the local movie theatre for a $10 cola and four-year-old running up and down the aisle during an R-rated movie. This means it’s up to the cinemas to raise the stakes and provide new and intriguing movie-going experiences.

Some theaters in cities such as Beijing, Shanghai, and Hangzhou think they have found such an experience by allowing those in the audience to post their comments onto the screen for all to see while the movie plays. So now when I take my mother-in-law she can ask everyone “Why did Bruce Willis just shoot that guy?” instead of just me.

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