Evangelion

Evangelion? Cool. Katana? Cool. Evangelion and katana? Very cool!

Evangelion, known to its fans simply as Eva, has already earned itself a spot in history as one of Japan’s most popular anime ever. The franchise has such wide appeal that its characters have been used to promote everything from lingerie to cheeseburgers.

Now, Eva’s cast of teenage protagonists is helping to drum up interest in something a little more traditional than the high-tech robots they usually pilot with their newest promotional crossover, the Evangelion and Japanese Sword Exhibition.

Read More

The otherworldly, anime-like beauty of California’s Mono Lake

Despite the perception of Japan as a high-tech wonderland, the country is filled with natural beauty as well. I’ve lost count of the number of times I’ve turned a corner on a hiking trail and been greeted by a towering grove of bamboo, flurry of cherry blossom petals, or some other perfectly picturesque sight that made me stop and think “Wow, that’s something I’d never have seen back home in California.”

But sometimes the girl you ignored in high school shows up at your 10-year reunion looking so unbelievably hot you immediately regret not having spent more time with her when you had the chance. Recent Internet activity has brought to our attention California’s Mono Lake, a place of otherworldly beauty unlike anything you can find in Japan outside of a science fiction anime.

Read More

Asuka’s official underwear sells out quickly on Evangelion’s online store

Currently, the new arrivals section of the Evangelion Store, an online shop filled all our favorite robot-driving, angel-fighting merchandise, lists a very special lingerie set based directly off of a camisole worn by Asuka in the second new Evangelion movie. Unfortunately for fans of the second child, the item is already sold out and in need of restocking. We’ll try to pretend that’s not creepy, considering the character is only 14… Read More

Ginza’s Evangelion exhibit is amazing! We are (not) surprised

From August 7 through to the 26th, the Matsuya Department Store in Ginza held a large exhibit on their 8th floor, celebrating the creation and overwhelming success of the new Evangelion movie series. Over the span of 21 days more than 100,000 people went to see the exhibit featuring a large amount of original artwork used in the planning and production of the movies.

The exhibit was broken up into five sections: The history of Evangelion, the groundwork, the creation, a selection of drawings straight from the movies, and finally a store full of merchandise. Keep reading to learn more about this awesome display!

Read More

Original Evangelion Design Portfolio Gives us Ripped Robots, Smiling Shinji, and One Unbelievable Plot Divergence

The anime/merchandising franchise Evangelion is one of the few animated series, like One Piece or Gundam, to have achieved true cultural mainstream status in Japan. Even people who have never watched an episode of the TV series (or seen an installment of the movie, or read a chapter of the comic, or played one of the pachinko machine adaptations, or shaved with one of the Eva razors, or eaten one of the Eva burgers… like we said, franchise) can recognize its iconic characters and giant robots.

It wasn’t always like that, though. When Evangelion (or simply Eva, as its fans call it) began airing in 1995, its robot designs took some getting used to. Whereas most anime robots were inspired by a body builder’s physique, Eva’s machines had an almost gangly appearance, with lanky limbs, stooped posture, and what appeared to be tennis shoes. Their fragile look would turn out to be a perfect match for the psyches of their teenaged pilots, but things didn’t start out that way, as shown in Eva’s early planning portfolio. Read More

Evangelion Director Shocks the Anime World Without Making a Movie Where Everyone Turns Into Tang

With two feature films set to debut before the end of the year, you’d have thought Studio Ghibli grabbed as much media attention as possible. But the venerated anime production house managed to put itself even more squarely in the spotlight with the announcement regarding its upcoming feature film Kaze Tachinu, or The Wind Rises.

The film’s main character will not be voiced by a veteran voice actor. That in itself isn’t so surprising, considering Ghibli’s past casting of singers and Japanese drama stars, Takuya Kimura and Junichi Okada, for the heroes of its previous movies, Howl’s Moving Castle, Tales from Earthsea, and 2011’s From Up On Poppy Hill. Like them, the lead male voice actor for The Wind Rises is a famous member of the entertainment industry with hordes of fans. However, many of them don’t know what he sounds like, because the main character will be played by Evangelion director Hideaki Anno. Read More

Schick Brings us Limited Edition Evangelion Goods For Rei-zor Sharp Enjoyment

It’s a good time to be an Eva fan in Japan right now. With Lotteria campaigns and Sega giveaways to coincide with the DVD and Blu-ray release of Evangelion 3.33, we’ve been running around town with some serious Eva fever. And the only cure… is more Eva!

Coming to the rescue is Schick, joining the tie-in celebrations with four different razor holder figurine sets, seven earphone jack accessories, and a chance to win an Eva clock. Plus, an animated interview with Gendo, to get his take on the razor series.

Read More

Nine-Patty Evangelion Cheeseburger has a 0.00001% Chance of Failing to Fill You Up (3D Photos)

The most recent theatrical installment of the long-running anime series Evangelion was released on Blu-ray and DVD on April 24. While it’s official English title is Evangelion: 3.33 You Can (Not) Redo, the film has a completely different Japanese title, Evangelion Theatrical Version: Q. Because if there’s one thing creators Studio Gynax hate, it’s giving a definitive answer on anything related to their mega-hit franchise.

But if there’re two things Gynax hates, the second is passing up a merchandising opportunity for Eva (as the fans call it), which is where the Evangelion Q cheese burger comes in with its nine patties.

Did we mention we bought two? Read More

You Can (Not) Lose with Sega’s Newest Evangelion Promotion


The UFO catcher, also known in the West as the crane game, is a stalwart of Japanese arcades. The rules are simple: drop in your coin, then operate the mechanical claw to try to pick up your prize, whether it’s a stuffed Pikachu, giant box of Pocky, or a live prawn. No, we are not making that last one up. Of course, this is easier said than done. More often than not the prizes slip out of the claw’s grasp (especially the prawns).

In a way, the UFO catcher is the perfect metaphor for the long-running, psychologically heavy-hitting anime series Evangelion, known to fans simply as Eva. Like Eva’s protagonist Shinji with his giant robot, at first the technology seems fun and exciting. Then, following soul-crushing failure after failure, you find yourself void of the strength to go on, staring at the machine through your tears of frustration, finally understanding that a part of you has hated it all along, even as the realization sinks in that it may house the soul of your dead mother (OK, the last bit is strictly Eva).

But with a new Eva UFO catcher promotion, Sega is making sure no one has to go home empty-handed. Read More

DVD release of Evangelion: 3.33 Brings Us a Q Burger, a Spear of Longinus, and the Chance to Win a Life-Size Rei Doll

April 24 is a special day for Evangelion fans, with the DVD and Blu-ray release of the 2012 movie Evangelion 3.0. To commemorate this exciting event, popular burger chain Lotteria is offering up a nine-level monster cheeseburger that cleverly plays on the “Q “ in the Japanese part of the home release title: Evangelion: New Movie Edition Q (Q sounds like kyuu, which is nine in Japanese) and the English part of the home release title: Evangelion 3.33 (3+3+3=9). Cheeky puns with buns! While the burger looks like something only Mr. Sato would eat nine of, the free present with purchase and the chance to win a 158cm-tall Rei doll has us very excited.

Read More

Ita-Goods Alert! Specialty Nail Salon Features Painfully Nerdy Anime Nail Art

Ita-goods have been gaining popularity amongst Japanese anime fans, starting with the itasha and continuing the painfully embarrassing rampage with the ita-in (painful stamp) and itasuit. This fad has now infiltrated nail salons, with the itanail: beautiful images of anime and manga characters painted on women’s fingernails.

The itanail is featured in Akihabara specialty nail salon, ita color’s [sic] yellow. The salon has been churning out some amazing nail designs featuring the likes of Sailor Moon, Evangelion, and many more.

Read More

Lotteria x Evangelion Fukubukuro! What Anime Surprises Await Inside!?

Fukubukuro, lit. “lucky bag”, are a wonderful way for stores to shift merchandise at the start of the year, not unlike western stores’ New Year’s sales but with far more mystery and intrigue involved. Shoppers take a gamble when they purchase these gift bags as they are completely sealed and their contents unlisted, and they don’t always contain products that we desperately need, but fukubukuro usually contain items whose cash value far exceeds the bag’s asking price.

So when our reporter Kuzo heard that the fast food chain and home of 30-patty cheeseburgers Lotteria was offering up special collaborative Evangelion bags for just 2,000 yen each, he powered down his Wii U, stepped out into the sunlight and sprinted – well, sort of jogged while wheezing quietly – to his nearest store to grab one for himself.

Was it worth the US$22 purchase, or was Kuzo lumbered with a cooking-oil-scented bag of tat? Find out after the jump.

Read More

Chinese Artist Recreates Iconic Evangelion Scene with Interpretive Dance and Fire Cups

It’s been a little over a week since Evangelion 3.0: You Can (Not) Redo opened in theaters across Japan and the film has already grossed 2.8 billion yen (about US$34 million), making it the most successful film of the year domestically.

If you still can’t get enough Eva, Chinese artist Lu Yang has created a short tribute film for the celebrated animated series that involves high fashion, interpretive dance, and Chinese fire cupping.

True to the spirit of Evangelion, the film is artistic, bizarre, and slightly disturbing.

Read More

Evangelion + iPhone: Cubic Zirconia Home Button Stickers Make Your iPhone Shine

Wish you could add even more Evangelion in your life?

Now your phone can tell the world you love Evangelion even when it’s turned off with these cubic zirconia home button stickers featuring Evangelion characters.

Read More

Watch the Opening Minutes of Evangelion 3.0 & Official Utada Hikaru Music Video Now

After three years of waiting and months of promotional tie-insEvangelion 3.0: You Can (Not) Redo finally debuted in theaters across Japan at midnight tonight.

To get fans pumped up for the long-awaited release (as if they weren’t enough already), Nippon Television Network aired both of the previous Rebuild of Evangelion movies over the past two Fridays— Evangelion 1.11: You Are (Not) Alone on November 9 and Evangelion 2.22: You Can (Not) Advance last night— and topped it off with a special treat by broadcasting the first six minutes and 36 seconds of Evangelion 3.0 after the ending credits of last night’s showing.

We are pleased to bring you those six minutes and 36 seconds, as well as the newly-released music video for Sakura Nagashi, the Evangelion 3.0 theme by Utada Hikaru, below.

Read More

Adorable Evangelion x Hello Kitty Crossover Comes to Crotches Everywhere

Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.

In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo. 

Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.

Read More

Pizza Hut/Evangelion Collaboration Offer Fans Chance to Win an Entry Plug Cushion!

With weather having turned cold, our intrepid Hyper Cool Biz Gentlemen Mr. Sato and Mr. Tashiro can finally put away their mankinis and start to pig out again.  It’s good timing seeing as Pizza Hut and Evangelion are joining promotional forces to give Eva fans a chance to win never before seen merchandise.

From now to 16 December, if you buy Pizza Hut’s new “Hut Onebox” pizza combo with chicken nuggets and fries you get a chance to win Evangelion goodies such as a cushion shaped like an entry plug.

※“Entry plug cushion” might sound disgusting to non-fans. An entry plug is the capsule that people control the giant Eva cyborgs in.

Follow our gentlemen as they excitedly order their pizzas like two kids in a… pizza and Evangelion shop.  What will they win?

Read More

Japanese Video Sharing Site Niconico Wants YOU to Translate Their Videos, Launches New English Interface

While most of us use YouTube to upload homemade productions and watch funny cat videos, much of Japan still turns to their domestic video sharing site, Nico Nico Douga.

Yet whereas YouTube sees content from users across the world, Nico Nico Douga has remained primarily an exclusive club for Japanese speakers since it began in 2006. An English language beta website, Niconico.com, was launched in early 2011, but failed to generate interest even among foreign users of the Japanese site, due in part to the separation of Japanese and English videos between two domains.

Perhaps realizing that they’ll never be able to attract a sizable userbase from YouTube, Nico Nico Douga has shifted its strategy away from encouraging original English content to making its Japanese content more accessible to English speakers, replacing the English website with an English interface for the Japanese domain, nicovideo.jp.

Read More

Cut Into the Face of an Angel This Christmas with Fourth Limited Edition Evangelion Cake

Japanese anime production studio Khara wants to make sure you’re excited for the upcoming Evangelion: 3.0 movie and they’re proving their sincerity by serving you the Third Angel Sachiel’s head on a platter.

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8