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Forever 21

Forever 21 returns to Japan with limited time pop-up event, online store also open

Forever 21 returns to Japan with Tokyo pop-up store showing its latest collection.

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Forever 21 is returning to Japan, trying to avoid repeating same mistake as last time

Three years after disappearing from the country, the U.S. fashion brand is back with a new local partner.

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October 31 marked the last day the clothing chain was in business in Japan.

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Mr. Sato snags deals in Forever 21’s closing sale, accidentally cosplays Japanese comedy god

Mr. Sato’s final grab bag outfit at Forever 21 cost less than 5,000 yen.

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How fashionable can you be with $82 at Forever 21? Mr. Sato finds out!

We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!

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Revealed! Japanese companies are putting hidden messages in their packaging!

You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.

Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.

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Hello Kitty now makes 90% of her money abroad

After 40 years of hard work, Japan’s precious Hello Kitty character (affectionately known as Kitty-chan in Japan), has brought Japanese “kawaii” to all corners of the globe. It hasn’t been all fun and games for her though; she has had to work really hard to keep her parent company, Sanrio, afloat.

But now, thanks to Kitty-chan’s popularity overseas and her success branching into other markets, Sanrio isn’t just floating, it’s positively surfing on waves of international profit.

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