With its classic, minimalist style and unbranded goods, Muji is a popular and enduring brand. And whereas its international stores tend to mainly sell household goods and furniture, Muji in Japan has dipped its toe in a wide range of sectors, from show houses to cafés to a Muji car.
While Muji’s Lucky Bags always sell out, the store also sells this Fortune Can for, appropriately, 2,015 yen (around US$17)! As well as a 2,015-yen gift card – that’s right, every can contains a gift card that’s the same value as the retail price of the can! – each one also contains a traditional Japanese ornament from the Tōhoku, Kansai or Chūgoku regions.
Well, when our Japanese reporter Sachi Ojiya heard about that, he rushed down to Muji and bought not one but three Lucky Cans! This is his report.
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese city loses residents’ personal data, which was on paper being transported on a windy day
Akihabara pop-up shop sells goods made by Japanese prison inmates
Ghibli Park now selling “Grilled Frogs” from food cart in Valley of Witches
Historical figures get manga makeovers from artists of Spy x Family, My Hero Academia and more
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Japanese ramen restaurants under pressure from new yen banknotes
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Support your faves and avoid oshikatsu burnout — advice from our resident otaku
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
More foreign tourists than ever before in history visited Japan last month
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Japanese ramen restaurants under pressure from new yen banknotes
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Support your faves and avoid oshikatsu burnout — advice from our resident otaku
School textbook is withdrawn after “teacher” on the front is recognized as Japanese adult video star
Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
Fried sandwiches arrive in Tokyo, become hot topic on social media
Japanese police question man for “not looking good in a suit,” turns out he robbed an old lady
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Asahi Super Dry is ready for spring with new cherry blossom packaging, “Sakura Banquet” brew
Is Japan’s massive Shizuoka steak sandwich really as delicious as it looks in promo photos?