marketing

Sake ads show what it’s like to have a long-distance relationship with a Japanese woman 【Video】

Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.

Read More

The six lucky fortunes in the collection range from small to eye-popping.

Read More

McDonald’s unveils upcoming collaboration with Japanese mobile game Granblue Fantasy

Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.

Read More

Japan has a consultation service for homeowners frustrated by cosplayers on their roofs

“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”

Read More

Cosplayers celebrate World Cosplay Summit by starring in sunscreen ads for Shiseido

It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.

Read More

Japanese boy band members surprise fans by dressing up as high school girls

It’s hard to believe that these cute young schoolgirls are actually men.

Read More

Japanese artists fall in love with new chocolate…for its anime-friendly packaging 【Photos】

From Sailor Moon to Pokémon and even the cast of Final Fantasy XV, this chocolate box is proving to be the perfect canvas for all sorts of different characters.

Read More

New anime film from former Studio Ghibli director takes over ads and packaging at the supermarket

Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.

Read More

McDonald’s now has a Calpis McShake on the menu in Japan

One of Japan’s most distinctive flavours is blended into a McDonald’s milkshake for a limited time.

Read More

Maker of Hello Kitty under investigation by EU Commission for breaching antitrust laws

That’s what you get for trying to be the alpha kitty!

Read More

Coca-Cola releases five new gorgeous limited-edition bottles in Japan

Each of the locally-themed designs will be limited for sale in different regions of the country.

Read More

Wonder Woman gets the girly heroine treatment in Japan — and fans are not happy!

Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.

Read More

Sexy Japanese woman makes jaws drop in new commercial for local web design company 【Video】

The popular gravure idol causes a stir by bathing naked in an onsen hot spring and moaning while her nipples are squirted with a water gun.

Read More

Donald Trump fronts Twitter ads on Japan’s rail network【Photos】

Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.

Read More

Yu-Gi-Oh! outbreak turns heads in Shibuya

Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.

Read More

Japan’s hip-hop dancing granny shows off her moves in new “Rice Dance” video

There’s no better way to promote the nation’s rice crops than with a grandmother and two girls in kimono dancing at famous landmarks around Tokyo.

Read More

SoftBank finally unveils new ads featuring Justin Bieber speaking Japanese【Video】

The singer rubs shoulders with some of SoftBank’s finest stars while dressed as a student in Japanese school uniform.

Read More

McDonald’s releases new “Yakki” burger based on a popular Japanese meal

There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.

Read More

J-pop idol group gives us a lesson in iconic Japanese high school girl poses【Video】

Do you know the names of all these Japanese photo poses that have appeared over the years?
Read More

Japan’s onsen amusement park begins crowdfunding campaign with awesome returns for investors

The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.

Read More

  1. 1
  2. 2
  3. 3