marshmallow girl

More marshmallow girls, but will we be calling them marshmallows for much longer?!

Recently, in what we might call the ‘marshmallow movement’, we’ve seen chubby girls start to shed some of their stigma in Japan. A chubby Japanese idol group has already arrived on the scene, and now we can also introduce a dedicated plus-size magazine. And as if marshmallows weren’t enough, they’re apparently also pushing for a new, and rather creative, label.

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Marshmallow girls unite! Meet Chubbiness, Japan’s latest “chubby” girl idol group!

In Japan, being an idol is serious business. Getting caught in anything that has the potential of crushing a fan’s dreams could easily result in the idol getting fired. Simple things that common people partake in without as much as a blink of an eye, such as dating, smoking, or even putting on weight, are huge taboos for many members of Japanese idol groups.

But recently, a new idol group that overturns the conventional concept of weight-watching has surfaced. Instead of watching their weight to keep slim, the chubby idols from Chubbiness are required to maintain their well-rounded figures, or risk getting sent out of the group!

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