It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Flying Totoro appears in new Studio Ghibli x Foxfire collection
Is the new Shinkansen Train Desk ticket worth it?
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
A visit to the best UFO catcher arcade in the universe!
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
Flying Totoro appears in new Studio Ghibli x Foxfire collection
Is the new Shinkansen Train Desk ticket worth it?
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
A visit to the best UFO catcher arcade in the universe!
Hanton rice — a delicious regional food even most Japanese people don’t know about, but more should
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
One of Tokyo’s most famous meeting-spot landmarks is closing for good
The top 70 words that keep showing up in Japanese light novel titles (and yes, isekai is one of them)
10 of our absolute favorite places to spend a day in Tokyo
Collect ’em all! New Pokéfuta accessories now available at Village Vanguard
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
Taste-testing Tokyo’s 100-times spicy, and sweatiest, udon noodles【Photos, video】
Super God Neiger of Akita helps kid get favorite soft drink with the power of customer service