Mr. Sato

Mr. Sato asks the police how he can avoid getting hassled by them

Even when he’s not dressed as a glam rocker, Mr. Sato can’t help but draw the suspicion of Tokyo law enforcement.

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Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!

Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.

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Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life

They say acceptance and hope are the final stages of moving on from a loss.

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Mr. Sato comes out of retirement to wait for the iPhone X three days in advance

Our grizzled line-waiting reporter dusts off his portable chargers for one last score.

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Mr. Sato’s half-assed Halloween costume will get you full marks on the streets of Shibuya【Photos】

”Super-low-quality costume that makes you popular” will have everyone asking “Where’s sexy Waldo?”

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Beautiful Japanese race queens bring the glamour to Tokyo Motor Show

Mr Sato and his friend Butch paid a visit to the biennial auto show ahead of its official opening day.

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Mr. Sato gets his palm read by a computer at Kyoto Tower

It just wouldn’t be a trip to Kyoto without an automated fortune telling.

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Mr. Sato visits the “shrine of money” in Kyoto

Turns out, if you want to pray for money, there’s a really long line.

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Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead

Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.

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Mr. Sato marries a handsome anime man in VR at Tokyo Game Show 2017

They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?

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The lovely booth ladies of Tokyo Game Show 2017

Dozens of beautiful women give Mr. Sato an unforgettable day in the real world.

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Mr. Sato dials a mysterious phone number he found tied to a lamppost in downtown Tokyo【Video】

After spotting a suspicious stranger in Shinjuku, Mr. Sato is connected with someone he’d never have expected.

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We devour a three-kilogram spaghetti and meatballs obento lunchbox

The boxed feast lets you recreate a famous scene from a Hayao Miyazaki anime movie.

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Fresh tuna sashimi vs. frozen – Can our Japanese taste testers tell the difference in taste test?

Tuna is tuna is tuna, right? Wrong!

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Mr. Sato makes his pole dancing performance debut after 8 months of serious workout 【Video】

He just can’t stop being a sexy beast, can he?

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Field Ration Stamina Rice Bowl from the JSDF Family Mart is so good Mr. Sato wants to enlist

Could this be Mr. Sato’s true calling in life?

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Nissin to sell rice bowls covered in those little “mystery meat” cubes from Cup Noodle

The only mystery here is why Nissin hadn’t thought of this earlier.

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We investigate a Japanese military base convenience store – no need to enlist!

Courageously protecting Japan with the aid of garrison-exclusive convenience store meals and socks.

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The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018

A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?

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Government statistics reveal the most common Japanese surnames, makes Mr. Sato sad

Perhaps you would too if you share the same surname with 1.8 million people.

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