Mr. Sato

The lovely booth ladies of Tokyo Auto Salon 2018【Photos】

Mr. Sato heads to Japan’s biggest tuner car event, where he finds out why one booth had its models wearing scarves.

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We buy plastic food samples from a Japanese vending machine with Mr Sato

Come with us as we track down the unusual machine in Tokyo.

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【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!

Mr. Sato once again tempts fate with two mystery grab bags of outdated electronics.

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Mr Sato shows us how to buy bubble wrap from one of the most unusual vending machines in Japan

The interesting operating system for buying metres of bubble wrap involves the use of a gacha capsule toy machine.

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SoraNews24’s totally uncensored sexy men’s calendar is on its way, featuring loincloth Mr. Sato!

Our reporter Meg turns her lens on 12 months’ worth of steamy male skin, including borderline-illegal cosplay.

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Mr. Sato interviews: One-on-one with Japanese Santa

Feats of strength and porn-loving compatriots are all part of why it ain’t easy being Japanese Santa.

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A reader asks Mr. Sato to meet in-person, and gives him an unforgettable message

Usually, people email Mr. Sato to call him garbage, but this young woman from Singapore had something else to say.

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Our Japanese staff take on the Invisible Box Challenge that’s going viral【Video】

Just another day in the office as our Japanese-language staff prance about the place, jumping other things no-one else can see.

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So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】

A year of driving the Mr. Sato itasha turned out to be far too long for its owner, so we bid it goodbye in the cheapest way we could.

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Mr. Sato asks the police how he can avoid getting hassled by them

Even when he’s not dressed as a glam rocker, Mr. Sato can’t help but draw the suspicion of Tokyo law enforcement.

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Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!

Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.

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Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life

They say acceptance and hope are the final stages of moving on from a loss.

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Mr. Sato comes out of retirement to wait for the iPhone X three days in advance

Our grizzled line-waiting reporter dusts off his portable chargers for one last score.

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Mr. Sato’s half-assed Halloween costume will get you full marks on the streets of Shibuya【Photos】

”Super-low-quality costume that makes you popular” will have everyone asking “Where’s sexy Waldo?”

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Beautiful Japanese race queens bring the glamour to Tokyo Motor Show

Mr Sato and his friend Butch paid a visit to the biennial auto show ahead of its official opening day.

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Mr. Sato gets his palm read by a computer at Kyoto Tower

It just wouldn’t be a trip to Kyoto without an automated fortune telling.

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Mr. Sato visits the “shrine of money” in Kyoto

Turns out, if you want to pray for money, there’s a really long line.

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Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead

Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.

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Mr. Sato marries a handsome anime man in VR at Tokyo Game Show 2017

They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?

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The lovely booth ladies of Tokyo Game Show 2017

Dozens of beautiful women give Mr. Sato an unforgettable day in the real world.

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