Mr. Sato

Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead

Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.

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Mr. Sato marries a handsome anime man in VR at Tokyo Game Show 2017

They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?

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The lovely booth ladies of Tokyo Game Show 2017

Dozens of beautiful women give Mr. Sato an unforgettable day in the real world.

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Mr. Sato dials a mysterious phone number he found tied to a lamppost in downtown Tokyo【Video】

After spotting a suspicious stranger in Shinjuku, Mr. Sato is connected with someone he’d never have expected.

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We devour a three-kilogram spaghetti and meatballs obento lunchbox

The boxed feast lets you recreate a famous scene from a Hayao Miyazaki anime movie.

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Fresh tuna sashimi vs. frozen – Can our Japanese taste testers tell the difference in taste test?

Tuna is tuna is tuna, right? Wrong!

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Mr. Sato makes his pole dancing performance debut after 8 months of serious workout 【Video】

He just can’t stop being a sexy beast, can he?

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Field Ration Stamina Rice Bowl from the JSDF Family Mart is so good Mr. Sato wants to enlist

Could this be Mr. Sato’s true calling in life?

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Nissin to sell rice bowls covered in those little “mystery meat” cubes from Cup Noodle

The only mystery here is why Nissin hadn’t thought of this earlier.

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We investigate a Japanese military base convenience store – no need to enlist!

Courageously protecting Japan with the aid of garrison-exclusive convenience store meals and socks.

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The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018

A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?

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Government statistics reveal the most common Japanese surnames, makes Mr. Sato sad

Perhaps you would too if you share the same surname with 1.8 million people.

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One of Tokyo’s best hair salons discovered: this dank parking garage!

Mr. Sato takes the plunge and follows the promise of a super-cheap haircut into the unknown.

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Mr. Sato gets his fill of milky goodness at specialty cream shop in Shibuya

Our reporter had a good time frolicking in this limited-time store.

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Watch as Nagoya’s famous handmade candy studio makes Mr. Sato face candies 【Video】

Sadly, they refused to make them taste like Mr. Sato.

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RocketNews24: The Album release date set!

Witness history in the making as the first ever musical album composed by a news-oriented website (we assume) hits iTunes and Amazon this July!

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Mr. Sato pretends to be a teen to see if he’ll be sold cigarettes

SoraNews24 takes you on a super-serious expose of the dark world of underage smoking.

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Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget

Mr. Sato stormed off to the company’s office with two very specific demands.

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We go Brazilian at Tokyo restaurant that offers “Brazilian-style ramen”

Smooth and slippery noodles are accompanied by some surprising sights.

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Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm

He asked major clothing chain Uniqlo which shorts go best with a punch perm. Amazingly, they had an answer.

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