otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.
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McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
Hamster abandoned at Tokyo ramen restaurant gets new home
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Mister Donut ready to make hojicha dreams come true in latest collab with Kyoto tea merchant
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
Is the new Shinkansen Train Desk ticket worth it?
Arrest proves a common Japanese saying about apologies and police
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community- Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】- Is the new Shinkansen Train Desk ticket worth it?
- More foreign tourists than ever before in history visited Japan last month
There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
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Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Mister Donut ready to make hojicha dreams come true in latest collab with Kyoto tea merchant
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
Is the new Shinkansen Train Desk ticket worth it?
Arrest proves a common Japanese saying about apologies and police
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Mint Pepsi for Yakisoba is coming to Japan, and we got to taste it before it goes on sale
Mr. Sato eats banana flower, still isn’t sure what it tastes like, loves it anyway【SoraKitchen】
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Fried sandwiches arrive in Tokyo, become hot topic on social media
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
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