promotions
Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.
There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.
You’re crying, they’re crying, we’re all crying. As good a reason as any to see the movie!
With the World Cup fast approaching, football fever (that’s soccer mania, for our American readers) is taking over fans everywhere, but perhaps nowhere more so than in already football-manic host country Brazil.
One fast food chain there has hit on a football-related promotion far more fun than the usual athlete endorsement: allowing customers to turn their food trays into a 3-D video game and shoot penalty kicks at a smartphone-sized goalie.
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Now
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
More foreign tourists than ever before in history visited Japan last month
Kyoto’s 100 Demons yokai monster parade returns!
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Godzilla figure based on Shin Godzilla CG model is stunningly detailed, shockingly expensive
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo- More foreign tourists than ever before in history visited Japan last month
- Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Is the new Shinkansen Train Desk ticket worth it?
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Japanese convenience store packs a whole bento into an onigiri rice ball
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Kyoto creates new for-tourist buses to address overtourism with higher prices, faster rides
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
RECOMMENDED STORIES
More foreign tourists than ever before in history visited Japan last month
Kyoto’s 100 Demons yokai monster parade returns!
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Godzilla figure based on Shin Godzilla CG model is stunningly detailed, shockingly expensive
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Fried sandwiches arrive in Tokyo, become hot topic on social media
Gotta deep-fry ‘em all! Pikachu cutlet on a stick being sold by Korean food stalls, online shop
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Japanese Twitter user stumbles across legendary deep-sea fish, cooks and eats it four different ways
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Is Japan’s massive Shizuoka steak sandwich really as delicious as it looks in promo photos?
Samurai backpacks from Kyoto combine lamellar tradition, awesome style, and modern functionality
Tokyo restaurant’s chicken katsu mabo curry is hard to pin down, easy to love
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