PSA

Thai anti-drinking PSA is surprisingly compelling 【Video】

As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.

And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.

Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.

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This Chinese PSA is an unsettling head trip

I was a little bummed to learn today that David Lynch was pulling himself out of the new Twin Peaks series. Luckily, at the exact same time I came across something to satiate the macabre void left by that announcement.

The following is a public service announcement from China’s CCTV which was posted on YouTube on 4 April. We think you’ll agree that a casual viewing will leave you with more questions than answers.

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