The latest craft beer to hit the market in Japan is so unusual that its release has been limited to 3,000 bottles. Called Hoya Ale, the beer itself sounds innocent enough, but when you find out that Hoya is an edible marine animal commonly known as the sea squirt, you might actually need some liquid courage before guzzling it down.
sea pineapple
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Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
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Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
- New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
- Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
- Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
- Domino’s Japan now sells…pizza ears?
- New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
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- More foreign tourists than ever before in history visited Japan last month
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Yearly
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- Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
- Japanese government to make first change to romanization spelling rules since the 1950s
- Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
- Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
- Tokyo’s most famous Starbucks is closed
- One Piece characters’ nationalities revealed, but fans have mixed opinions
- We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
- Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
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- New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- We tried Korea’s way-too-big King Tonkatsu Burger at Lotteria 【Taste Test】
- Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
- Dojigiri, the millennium-old katana said to have slain a demon, is now on display in Tokyo【Pics】
- Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
- Kyoto’s 100 Demons yokai monster parade returns!
- Pay-to-poop vs free poop: We compare Japanese toilets at Tokyo Station
- New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
- Former employee shows us why a Starbucks “Tall Latte” is a sucker bet
- A trip to hell on Japan’s ‘vomit ship’: Is it as bad as everyone says it is?
- Japanese high school girls remind us of the joys of country life in heartwarming Mt Fuji photo
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- Japanese cat book explains how cats see their human owners, and it’s not as objects of respect
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