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Taco Bell

Taco Bell Japan’s DIY Tacos Kit gives us what we want and more

The best DIY projects are the ones you can eat.

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Taco Bell’s anime mecha commercial has us emotionally invested in nacho fries【Video】

“Fry Force” tugs at our arteries in a slightly different way than Taco Bell usually does.

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Taco Bell Japan brings back the Naked Chicken Taco, much to our satisfaction 【Taste Test】

Don’t you love it when the best menu items make a comeback?

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Our pal Butch (a.k.a. Big Wave) becomes face of Taco Bell Japan’s hexagonal chicken tacos

Limited-edition combos come with Butch accessories too!

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Taco Bell introduces the Naked Chicken Taco to Japan with a special deal for diners in tank tops

We go and flex our muscles for the tasty new taco.

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Osaka’s Okonomiyaki Burrito is both classic Taco Bell and completely different【Taste test】

A prodigal Taco Bell customer returns to the franchise and is surprised with what he finds.

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Taco Bell Osaka branches now selling okonomiyaki burritos, promise delicious fusion flavor

A tortilla stuffed with all the tasty trappings of okonomiyaki? Sign us up!

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Five Japanese tacos that Taco Bell should have released by now, made and taste-tested【Photos】

Dear Taco Bell Japan,

I’m writing this open letter to first welcome you back to Japan, but also to warn you of a great danger that lies ahead.

When you first announced you would open in Shibuya I was among those who felt that warm feeling of an old friend returning. And even though there were a few hiccups with your grand opening such as the lack of beans and “supreme court tacos” on your online menu, I had faith Taco Bell would rise to greatness in Japan.

However, since then we haven’t really heard much from your restaurant, and that worries me. So, I’d like to present you with five ideas for uniquely Japanese tacos that will not only appeal to the local crowd, but be eye-catching enough to make your brand a name to remember. I even went ahead and actually made and taste-tested them for you!

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“Supreme Court Beef” and other translation fails from the new Taco Bell Japan website

Media in Japan, us included, have been all over Taco Bell’s return to the country this week, but talk hasn’t been entirely of tacos. The Taco Bell Japan website was also making news when Japanese speakers noticed it had some pretty terrible and funny English-to-Japanese translations.

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  • Apr 21, 2015

Hooray! Taco Bell opens in Japan and we’re there to get the commemorative T-shirt and free taco!

While you can certainly find countless restaurants offering a seemingly endless range of cuisines in Japan, if you’ve spent some time in the country, you may have noticed that options for Mexican food (or at least American-Mexican food) can be somewhat limited. So when news went around that American fast food chain Taco Bell was going to re-open in Japan, the response on the Japanese Internet was huge. And while we understand that not everyone is a fan of Taco Bell, there certainly seemed to be enough people overjoyed that the chain was finally returning to Japan after having opened shop here once for just a short time in the 1980s.

All of this meant that the opening of the new Taco Bell shop in Shibuya, Tokyo was bound to attract lots of attention as well as a good crowd, and not to miss out on the excitement and tacos, our very own Mr. Sato from the Japanese arm of RocketNews24 was there on opening day to bring you the following report!

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