The originator of the strawberry daifuku, Tamaya continues to be a step ahead of competition

Daifuku is a widely popular type of Japanese confection consisting mainly of an outer layer of mochi (gelatinous rice paste) with an anko (sweet bean paste) filling. The result is a mildly sweet treat with a comfortably smooth texture.

There are many variations of daifuku including ichigo daifuku containing a whole strawberry inside of the mochi and anko, which have become hugely popular all around Japan. However, do you know where this trend started?

Our hungry reporter Mr. Sato does, and he went down to the first store ever to sell ichigo daifuku, Tamaya, to try their wares himself. He found that not only are they the original, but they may just make best ichigo daifuku in all of Japan.

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