Viagra’s paper fans take a novel twist on advertising, rattle Japanese netizens

We mentioned a while back in our list of ways to keep cool that walking through the streets of Japan during summer will likely land you a paper fan emblazoned with some company’s message. These fans come in a variety of styles and quality, the cheapest perhaps being a circle of stiff paper with a hole for your thumb to go through as seen above. They’re not hugely effective but hey, any port in a storm, right?

Recently in a Japan, however, the image of a series of fans designed by Pfizer, the makers of Viagra, resurfaced on the net drawing mixed reviews from netizens.

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