Featured

zero gravity

Maybe she’s born with it, maybe it’s Zero-G: Korean makeup brand tested in zero gravity

While Korea these days tends to have more of a reputation for plastic surgery than skilful makeup application (we reckon Japan’s got that cornered), there are still many who think that Korean women’s makeup skills are kind of out of this world. So this Korean makeup brand decided to shoot a model into zero gravity in order to show just how easy their new “IOPE” foundation palette is to apply.

The results are about as ridiculous as you’re probably expecting, but still somehow totally entertaining…

Read More

Some of our US-based readers may not be especially familiar with German shaving brand Schick, but here in Japan the company is top dog when it comes to safety razors, and its products can be found in just about any supermarket or pharmacy. Recently, in order to promote its relaxing “dream shave” experience and newest model of disposable razor, the Quattro 5 Titanium, Schick Japan has released the following promotional video, which sees one lucky young man take a zero-gravity flight with two bikini-clad models in order to try the razor out.

Hmmm… Pretty girls tumbling about in slow motion while squirting foam. You think anyone would watch that?

Read More