Preston Phro

Preston Phro (or simply Phro as most know him) is a Coloradoan attempting to fit in in Tokyo. (Surely, he would succeed if not for his unruly hair.) He puts his master's in classical Japanese literature to good use by writing silly stories and articles for the Internet. Having lived in Nara, Osaka, and Yamaguchi before moving to the Kanto area, he's quite happy to finally have a place to call home! When not writing, he enjoys annoying his wife by plucking at his shamisen (a three-stringed Japanese instrument not entirely unlike a banjo) and pestering her with questions about Japanese history. He also occasionally attempts to remember all the stuff he's forgotten since university.

All Stories by Preston Phro

Off-beat yukata shop Tsukikageya releases new line with adorable kitty and bear prints

The unique yukata shop we visited last year is at it again. This time their line-up is less scary and much more adorable!

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Twitter user posts video of swarming bunnies on Rabbit Island, we all wish we were there

“Ahhh! Attack of the Buns!”

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New gachapon figures of Choju-giga animals are the perfect way to decorate your afternoon drink!

Turn your day-drinking game up to eleven!

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Nerdy tattoos becoming popular offline and online, resulting in new slang “otatto”

You know something has become a cultural phenomenon when it gets its own slang!

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How do you get to Sesame Street? Just head to Harajuku!

Just because Sesame Street is a show for kids, it doesn’t mean you can’t enjoy some Elmo-shaped food!

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This video of someone making ramen miniatures is the most relaxing thing on YouTube【Video】

Having a rough day? Then sit back, relax, and watch this quiet video of someone expertly crafting tiny cup ramen noodles.

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App commercial turns exchanging business cards into bizarre synchronized dance

Sure, you know how to swap meishi with one new acquaintance, but what about twenty new acquaintances?

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Wagakki Band release music video for “Valkyrie”, opening song for Twin Star Exorcists anime

It’s on the short side, so you’ll just want to keep hitting replay!

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Godzilla and Gudetama is the cutest collaboration between a terrifying monster and lazy egg ever!

Even Godzilla feels lethargic some days!

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Star Wars retold with Tsum Tsum plushies is the cutest Star Wars we’ve ever seen!【Video】

Though it looks like someone replaced Chewie with a mop…

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Japanese Twitter user dispels myths about Yamaguchi being boring, inspires us to pack our bags!

If you have summer plans, cancel them. You’ll want to be visiting Yamaguchi Prefecture after this!

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The purr-fect summer gift? Neko Atsume cookies from Lawson convenience stores!

Collect them all…in your stomach!

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Panasonic releases crazy expensive, surprisingly beautiful rotating fan to match any tatami room

Looking for a classy way to stay cool this summer? If so, we have the perfect fan for you…but you’re going to need a very full bank account!

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Japanese-style Star Wars jackets are the perfect combination of fashionable and geeky!

“Wear me, you will. Looking good, you will be.”

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Check if you have a soba allergy with these amazing ukiyoe-print temporary tattoos!

Finding out you can’t eat soba stinks — but at least this is the coolest way to get bad news!

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Hard-working Hokkaido sheep become internet sensations thanks to their…employment contract?!

It’s enough to make you quit your job and take up grass munching full time!

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Take cover from April showers with an umbrella that blossoms into a flower every time you use it!

From viral hit to real product with the help of fans online!

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Fabric softener commercial will bring tears to your eyes, ensure you call mom on Mother’s Day

After you get done wiping your eyes, be sure to give your mother a call!

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SpaceX landed another rocket at sea! But what was the Japanese satellite they put in orbit?

In addition to a second rocket landing at sea, SpaceX put a Japanese satellite in geosynchronous transfer orbit.

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Would you like to see a video of a cat boy band? Of course, you would!

Forget K-pop — it’s all about the cat-pop!

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