A while back, we took a look at an odd online retailing episode when a Japanese customer ordered a single persimmon from Amazon Japan. Sure, it was weird enough to find out that Amazon sells produce, not to mention that you can purchase it in individual pieces. What really got our attention, though, was the comically oversized box it shipped in.
But just when we thought the company’s packaging couldn’t get any crazier, we received our most recent order from Amazon. What’d we order? Cardboard boxes. How’d they ship it? Inside six more cardboard boxes!