Koh Ruide

Born in Singapore, Ray left the island nation and spent a decade immersing himself in Melbourne's coffee culture. Fate would have none of that, and whisked him to Japan to fulfill his childhood dream of piloting an Evangelion unit. While he has yet to meet Rei Ayanami in the flesh, he has instead settled for savoring all the weird and wonderful foods that Japan has to offer. He is always on the lookout for all things unique and exciting. Luckily for him, Japan is never short on those.

All Stories by Koh Ruide

Gari Gari Kun’s new “Rare Cheese” flavor popsicle is incredibly tasty

Because cheese makes anything taste ten times better.

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This Japanese race queen is really an elementary school student

The 13-year-old schoolgirl has fired up debate about young girls in the modelling industry.

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Man splurges wife’s inheritance from her mother on mobile games

With US$108,000 gone, his wife is now wondering if she should file for divorce.

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Daiso’s Silicone Moisturizing Mask hydrates your face the smart way

Nourish your skin and lock in moisture for just 100 yen!

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A simple DIY shiatsu hand massage to relieve all that pent-up stress from work【Video】

Take things into your own hands and relieve that stress!

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Fancy a stylish Starbucks picnic sheet to go along with your order? You can get one free in Japan

Coffee house is giving out cool freebie if you order a drink and a sandwich.

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How to make Starbucks Japan’s American Cherry Pie Frappuccino even better

When in doubt, the answer is always “more pie“.

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Amina, Japan’s first African-American idol, searches for stardom【Video】

Cute as a button, this girl’s winning fans all over the world.

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Japanese artist’s take on zodiac signs is both creepy and cute

These little sinister demons are after your heart!

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What happens when you use a facial massage roller for two weeks straight?

Do these things really work? Let’s find out!

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Studio Ghibli releases line of coasters, makes us reach for our wallets

Your favorite classics now in coaster form!

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Pringles ups the ante with free Bluetooth speakers!

Can’t put down that can of Pringles? Why not get a Bluetooth speaker while you’re at it?

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A day in the life of Japanese YouTuber Hikakin 【Video】

Contrary to popular belief, being a professional YouTuber is actually a lot tougher than it looks.

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Bonrama combines Japanese bonsai-style scenery and railroad tracks to spiff up your room

You can now own a little part of Japan to have in your own room!

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One Japanese prefecture’s bubbly message to drivers who refuse to use their turn signals【Video】

When you need to get the message across, use more bubble wrap.

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Foreigners in Japan sound off on the top four quirks of the Japanese job-hunting system

Looking for a job here in Japan? You better prepare yourself for these four quirks.

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Curry incense lets you reach Nirvana deliciously

Achieving enlightenment doesn’t usually stimulate your appetite, but it just might with this special incense!

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