Poke deep enough into the corners of the Japanese service sector, and you’ll come across the class of businesses known as benri-ya. Literally meaning “convenience providers,” they exist to fill all the little needs that generally aren’t common or lucrative enough to have their own dedicated businesses. For example, female-run Support One offers personal shopping, dog walking, PC setup, and even substitute grave visitors.
Support One is also willing to help customers with white lies that make their daily life easier, such as providing companions who’ll pretend to be your friends or family members at social functions. Now, the company is expanding its catalogue of social trickery with its newest service, dispatching a hot guy to make your boyfriend jealous.