Rock climbing and bouldering aren’t really the first sports we associate with junior high and high school students. For some reason, they just seem more like recreational college activities to be enjoyed between rounds of beer while camping—or maybe we were just doing it wrong? Regardless, when we think of climbing superstars, we have to admit that high school students aren’t what spring to mind. At least not until now!
A new commercial, released earlier this month for Plala Mobile’s unlimited mobile Internet featuring one young climbing hero, has already racked up over 1.4 million views and has definitely changed our perception of what a climbing hero looks like!