Danish variety store, Tiger, had recently opened up its first store in Osaka, Japan, in the shopping area known as American Village. Little did they know about the propensities of the Japanese shopper.
Or maybe they just didn’t give them enough credit. In this case, it was the intensity of Japanese shoppers that resulted in the store having to unexpectedly shut down. Despite having the experience of managing stores in 16 different countries, Tiger underestimated the insatiable drive of Japanese people to shop, even if it meant queueing in line for hours and hours.