In the beginning, motorized vehicles were designed to be the prefect horse. They’d get you from A to B while allowing you to bypass the bowleggedness and poop shoveling that were inherent parts of equestrian transportation. With time, though, things changed. Cars got bigger and comfier. Plush, roomy interiors designed to isolate passengers from outside sounds and elements moved the design target from the perfect horse to the perfect living room.
So how do you communicate the appeal of a motorcycle to younger people who’ve grown up in these conditions? How do you get them excited about something that sacrifices all of those creature comforts and doesn’t insolate the connection between you, the machine, and the road, but enhances it?
If you’re Yamaha, you create a stylish anime series, and put it on YouTube for all to see.