The generally accepted way to market a product at a trade show in Japan is pretty simple. First, hire an attractive model. Second, dress her in a sexy outfit that has some connection, however spurious, to whatever you’re promoting.
But after decades of adhering to this strategy, it can be hard to make your model stand out in a sea of skimpy bikini tops and miniskirts. That’s why Bandai decided to try something different, and put their Tokyo Toy Show model in a pair of overalls that actually seems pretty modest…at least until you look at where they attached the prize-dispensing dial from their toy vending machines.