When creating a local mascot in Japan, there are basically three styles to choose from. You can go the traditionally cute route, like Gunma Prefecture did with its adorable horse, national popularity contest champion, and confectionary model Gunma-chan. Option two is to make something so weird it puts a smile on peoples’ faces, like Funabashi City’s unofficial spokepear Funasshi.
Or, you can just draw a picture of an anime girl, like the town of Shima did. Yes, she of course has a nice smile and attractive proportions, and so far every picture that’s been released of the tourism ambassador has her posing in a swimsuit. But before you go blasting the designers for making that wardrobe choice before ever giving her a name, bear in mind there’s a good reason for her attire.