ad campaign
- Japan
- (ad campaign • Book Off • books • commercial • funny • interesting • secondhand shop • used books)
To commemorate the release of the latest Doraemon movie, everybody’s favorite robot cat from the future is now taking calls from fans all across Japan.
Japanese ads frequently miss the mark, often being overly bizarre or simply cringe-inducing, but sometimes the marketing gurus hit the back of the net, as with this latest TV spot from PlayStation Japan.
- Japan
- (ad campaign • advertisement • gaming • playstation • Pro Evolution Soccer 2016 • Sony • video • video games)
When Japan’s Yahoo! Shopping introduced their 15-year anniversary sale with the promise of ‘50% off’, people were of course looking forward to getting their hands on some half-price bargains. However, the products on offer turned out to be nothing like anyone was expecting…
MOST POPULAR
Now
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Japanese city loses residents’ personal data, which was on paper being transported on a windy day
- Historical figures get manga makeovers from artists of Spy x Family, My Hero Academia and more
- Harajuku Station’s beautiful old wooden building is set to return, with a new complex around it
- Should you add tartar sauce to Japanese curry rice? CoCo Ichi makes diners an unusual offer
- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
- Akihabara pop-up shop sells goods made by Japanese prison inmates
- Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
- Mt. Koya planning to instate visitor’s tax to cope with huge tourist numbers
- Osaka governor suggests lowering voting age to 0 to curb population decline
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Japanese ramen restaurants under pressure from new yen banknotes
- French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
- Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
- New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
- Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
- Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreigner’s request for help in Tokyo makes us sad for the state of society
- Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
- New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
- Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
- Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
- Japanese ramen restaurants under pressure from new yen banknotes
- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
- More foreign tourists than ever before in history visited Japan last month
- New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
- Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
- Japanese government to make first change to romanization spelling rules since the 1950s
- Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
- Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
- Tokyo’s most famous Starbucks is closed
- One Piece characters’ nationalities revealed, but fans have mixed opinions
- We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
- Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
RECOMMENDED STORIES
- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
- Akihabara pop-up shop sells goods made by Japanese prison inmates
- Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
- Mt. Koya planning to instate visitor’s tax to cope with huge tourist numbers
- Osaka governor suggests lowering voting age to 0 to curb population decline
- Japanese ramen restaurants under pressure from new yen banknotes
- Toyota built a life-sized Miraidon Pokémon and are letting people test drive it this weekend
- Muji’s Sofa Made From Air review: Is Japan’s most sought-after portable couch worth the hype?
- 90 minutes of all-you-can-drink alcohol for 550 yen at revolving sushi restaurant Koma Sushi
- Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
- We tried Korea’s way-too-big King Tonkatsu Burger at Lotteria 【Taste Test】
- Four moments when Japan’s single men are glad they’re not married
- Spirited Away No Face lamp is back, senses when you’re near, welcomes you with lantern light【Pics】
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