Get out the tissues because this short ad will make you appreciate family bonds all over again.
There was a time when sumo wrestlers and kimono-clad ladies made shipping companies look beautiful.
On and around 19 January, trucks will be hitting the streets to raise awareness of the health benefits of enemas. You’ll be able to recognize them by the cute female drivers who appear to be constantly pooping…
A retailer in Singapore swung and completely missed with their advertisement that was trying to catch some of the Black Friday shopping buzz.
At first glance, it looks like a trailer for a new movie or even a documentary about the pressures of beauty, popularity and social media. But in what is one of the most elaborate video commercials we’ve come across in a while, one beauty clinic in Thailand has gone to extreme lengths to advertise its services. Playing on the vulnerability of today’s millennials and modern societal pressures of beauty, they have produced a 14-minute short film which is as compelling as it is a disturbing.
With the Tokyo Olympic Committee (TOC) officially cutting ties with Kenjiro Sano’s much maligned emblem, one obvious question is on everyone’s lips: What does this mean for that oden poster made by the 7-Eleven in Musashikoganei, Tokyo?
Some of you may recall that this particular franchise had made a poster promoting their oden sale which bore a striking resemblance to the former Olympic emblem. After a request was made to the TOC, they had denied the poster’s commercial use and likeness to their intellectual property. However, now that the emblem will no longer be used, is the poster back in play?
There are a lot of things about Cristiano Ronaldo that we know to be true. He is objectively a very attractive man. He is objectively a fantastic soccer player. He objectively very rich. He is – and we say this without irony – “big in Japan.” He is objectively in great shape.
He will also, objectively, endorse near any damn thing. Like this weird ab device.
Making tofu, believe it or not, actually requires enough physical labor that, even if you’re just making enough for yourself, you’re liable to at least break a sweat (although, honestly, why on earth would you make just a single serving of tofu?). There’s a lot of pressing and carrying heavy things around and grunting involved in tofu creation, is what we’re saying.
But is it hard enough that making a lot of it over time can turn your average tofu maker into a rippled, muscular Adonis? The short answer is, uh…maybe. Your results may vary (and you probably ought to hit the gym, anyway) but Taiwanese media claims to have found at least one particularly fit local tofu maker.
There are many ways that data is transferred these days, be it fiber optic cables, Wi-Fi, Bluetooth, 4G-LTE, and a whole slew of other brand names and acronyms the meanings of which I don’t care to learn.
Now Panasonic has come up with a way to send and receive data that’s easy for everyone to understand: light. Actually it uses light emitting diodes (LED) to be exact, but that’s about as technical as this explanation needs to get, I promise.
Samsung just released its latest ad for the Galaxy S6 Edge, and it looks eerily familiar.
In April, Apple made this ad for the Gold Edition of Apple Watch. When you look at Samsung’s ad and the Watch spot side by side, the similarities border on ridiculous.
Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?
Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!
Advertising is a big part of any business. In order to sell your product, you have to make it look appealing to customers in order to tempt them into making a purchase, and thinking of new, creative ways to advertise your goods can get pretty tricky.
However, we’re quite torn over whether this Seaweed Man – discovered at a grocery store in China – is a stroke of advertising genius, or just a creepy, half-assed attempt at it.
“East exit, West exit, South exit, new South exit…The number of exits is the number of possibilities.”
They might seem like uplifting words at first glance, but panic erupted in Tokyo this week as the above poster was hung in the world’s busiest train station, Shinjuku, hinting at the imminent addition of yet more exits. Could it really be that the station residents of Japan’s capital city have playfully dubbed “the dungeon” may be about to get even more complicated?
If you’re looking forward to action role-playing game Final Fantasy XV and also happen to have a love for the outdoors, then we have some exciting news for you. A Japanese video game news site has recently uncovered some more details on the “camping” feature in Square Enix’s forthcoming title where characters can rest, manage stats and cook food. And to emphasize just how important camping will be to the storyline, Square Enix has partnered with outdoor equipment Coleman to bring its camping gear, such as tents, chairs and stoves, straight into the world of Final Fantasy.
Marketing is often billed as a creative job. Agencies are paid to come up with the most eye-catching, unique advertising possible in order to better capture the attention of potential customers. Nevertheless, all too often it seems commercial producers can’t resist the low-hanging fruit of lukewarm, gimmicky gags that anyone would get without too much trouble. Obviously, this isn’t always the case, but when something works once for one company, you can expect to see others adopt similar tactics over and over. Dead horses and whips and all that.
Now, I have to admit, it can’t be easy to make a hit commercial every time, but after watching this tourism ad, I think Saga Prefecture needs to go back to the drawing board.
There’s something about a home cooked meal that, even if it’s not Michelin-starred fare, is incredibly delicious. It may be because every bite was prepared with love or perhaps it’s just the nostalgic flavor from your childhood. For many Japanese people, miso soup is one of those comfort foods. While it’s an everyday staple for many, the taste of your mother’s or wife’s (or other favorite cook’s) miso soup is second to none.
Miso and instant miso soup foodstuffs company, Marukome, has come out with some heartwarming commercials that really encapsulate the idea of food bringing people together. While you may not be crying at the end, you’ll at least really want to share some comfort foods with loved ones.
The very first job that brought me to Japan as a gainfully employed adult was teaching at a private English school. While most of our customers were in their 20s, 30s, and 40s, we also offered kids’ classes, even for preschool-aged children.
With young learners, the first hurdle to get past was for them to not freak out about talking with someone from a different country. While that might sound horribly racist, there just aren’t that many opportunities to meet people from other cultures in Japan, especially in a child’s daily life, and the first meeting was usually a little intimidating for them (the company policy that didn’t allow foreign staff to speak Japanese in front of the customers probably didn’t help in this regard).
Thankfully, it usually only took a couple of minutes for the kids to see that non-Japanese instructors aren’t terrifying monsters. Unfortunately, this startling commercial for a chain of children’s English schools in Japan only takes 15 seconds to visually imply that, yes, actually, they are.
Employees at the campus co-op store at Nihon Joshi Daigaku may work at Japan’s oldest private women’s university, but when it comes to making their special offer displays, their attitude is anything but old-fashioned. Their witty, super-honest pricing displays regularly have the Japanese Twitterverse in stitches.
Join us after the jump for six of the best!
Back in my university days, my creative writing tutors were always keep to hammer home the message of “show, don’t tell”. Rather than explaining everything for the reader and holding their hand the entire way, they taught us, it’s better to simply present your fictional world, characters and dialogue and let the reader experience them firsthand.
Though the end goal maybe slightly different, the same principle can be applied to advertising. Living in a world where we as consumers are constantly being told that product X is better than product Y, or assured that the purchase of item Z will somehow enrich our lives, it’s genuinely refreshing to see a company dispense with words and simply show us that the thing they’re selling works. Like this chap from South Korea who went decidedly hands-on with a window-locking system his company makes to prove its durability and efficiency…
Making a succinct sign can be tricky. You want to be economical with your words, but that can lead to the trap of be too vague. A good rule of thumb would be to assume you – the sign maker – is of average intelligence. This means a lot of people are smarter than you but just as many people are stupider than you.
That strategy might have stopped this poor koi pond manager from lowering his “Koi Food 10 Yen” to “Koi Food Free.” The rest of the sign in the following translation tells the sad tale.