advertising

Panasonic develops data communication using an ordinary light and smartphone

There are many ways that data is transferred these days, be it fiber optic cables, Wi-Fi, Bluetooth, 4G-LTE, and a whole slew of other brand names and acronyms the meanings of which I don’t care to learn.

Now Panasonic has come up with a way to send and receive data that’s easy for everyone to understand: light. Actually it uses light emitting diodes (LED) to be exact, but that’s about as technical as this explanation needs to get, I promise.

Read More

Samsung’s latest ad is eerily similar to recent Apple ads

Samsung just released its latest ad for the Galaxy S6 Edge, and it looks eerily familiar.

In April, Apple made this ad for the Gold Edition of Apple Watch. When you look at Samsung’s ad and the Watch spot side by side, the similarities border on ridiculous.

Read More

New service lets you advertise on women’s breasts in four languages

Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?

Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!

Read More

What’s the best way to market sea food? Why, dress a mannequin in it, of course!

Advertising is a big part of any business. In order to sell your product, you have to make it look appealing to customers in order to tempt them into making a purchase, and thinking of new, creative ways to advertise your goods can get pretty tricky.

However, we’re quite torn over whether this Seaweed Mandiscovered at a grocery store in China – is a stroke of advertising genius, or just a creepy, half-assed attempt at it.

Read More

Public reacts in horror as poster in Shinjuku Station threatens even more exits

“East exit, West exit, South exit, new South exit…The number of exits is the number of possibilities.”

They might seem like uplifting words at first glance, but panic erupted in Tokyo this week as the above poster was hung in the world’s busiest train station, Shinjuku, hinting at the imminent addition of yet more exits. Could it really be that the station residents of Japan’s capital city have playfully dubbed “the dungeon” may be about to get even more complicated?

Read More

Product placement level up: Final Fantasy XV and Coleman team up for camping scenes

If you’re looking forward to action role-playing game Final Fantasy XV and also happen to have a love for the outdoors, then we have some exciting news for you. A Japanese video game news site has recently uncovered some more details on the “camping” feature in Square Enix’s forthcoming title where characters can rest, manage stats and cook food. And to emphasize just how important camping will be to the storyline, Square Enix has partnered with outdoor equipment Coleman to bring its camping gear, such as tents, chairs and stoves, straight into the world of Final Fantasy.

Read More

Saga Prefecture targets foreign tourists with weirdly unimpressive commercial 【Video】

Marketing is often billed as a creative job. Agencies are paid to come up with the most eye-catching, unique advertising possible in order to better capture the attention of potential customers. Nevertheless, all too often it seems commercial producers can’t resist the low-hanging fruit of lukewarm, gimmicky gags that anyone would get without too much trouble. Obviously, this isn’t always the case, but when something works once for one company, you can expect to see others adopt similar tactics over and over. Dead horses and whips and all that.

Now, I have to admit, it can’t be easy to make a hit commercial every time, but after watching this tourism ad, I think Saga Prefecture needs to go back to the drawing board.

Read More

Miso soup anime ads are so touching they’ll warm your heart as the soup warms your tummy

There’s something about a home cooked meal that, even if it’s not Michelin-starred fare, is incredibly delicious. It may be because every bite was prepared with love or perhaps it’s just the nostalgic flavor from your childhood. For many Japanese people, miso soup is one of those comfort foods. While it’s an everyday staple for many, the taste of your mother’s or wife’s (or other favorite cook’s) miso soup is second to none.

Miso and instant miso soup foodstuffs company, Marukome, has come out with some heartwarming commercials that really encapsulate the idea of food bringing people together. While you may not be crying at the end, you’ll at least really want to share some comfort foods with loved ones.

Read More

Japan’s craziest ad ever? English school commercial as likely to make kids terrified as bilingual

The very first job that brought me to Japan as a gainfully employed adult was teaching at a private English school. While most of our customers were in their 20s, 30s, and 40s, we also offered kids’ classes, even for preschool-aged children.

With young learners, the first hurdle to get past was for them to not freak out about talking with someone from a different country. While that might sound horribly racist, there just aren’t that many opportunities to meet people from other cultures in Japan, especially in a child’s daily life, and the first meeting was usually a little intimidating for them (the company policy that didn’t allow foreign staff to speak Japanese in front of the customers probably didn’t help in this regard).

Thankfully, it usually only took a couple of minutes for the kids to see that non-Japanese instructors aren’t terrifying monsters. Unfortunately, this startling commercial for a chain of children’s English schools in Japan only takes 15 seconds to visually imply that, yes, actually, they are.

Read More

“Stock we should never have ordered”: This Japanese store’s pricing posters are way too honest

Employees at the campus co-op store at Nihon Joshi Daigaku may work at Japan’s oldest private women’s university, but when it comes to making their special offer displays, their attitude is anything but old-fashioned. Their witty, super-honest pricing displays regularly have the Japanese Twitterverse in stitches.

Join us after the jump for six of the best!

Read More

South Korean lock maker goes (very) hands-on to prove the strength of his product 【Video】

Back in my university days, my creative writing tutors were always keep to hammer home the message of “show, don’t tell”. Rather than explaining everything for the reader and holding their hand the entire way, they taught us, it’s better to simply present your fictional world, characters and dialogue and let the reader experience them firsthand.

Though the end goal maybe slightly different, the same principle can be applied to advertising. Living in a world where we as consumers are constantly being told that product X is better than product Y, or assured that the purchase of item Z will somehow enrich our lives, it’s genuinely refreshing to see a company dispense with words and simply show us that the thing they’re selling works. Like this chap from South Korea who went decidedly hands-on with a window-locking system his company makes to prove its durability and efficiency…

Read More

Advertising 101: Choose your words carefully, even when selling fish food

Making a succinct sign can be tricky. You want to be economical with your words, but that can lead to the trap of be too vague. A good rule of thumb would be to assume you – the sign maker – is of average intelligence. This means a lot of people are smarter than you but just as many people are stupider than you.

That strategy might have stopped this poor koi pond manager from lowering his “Koi Food 10 Yen” to “Koi Food Free.” The rest of the sign in the following translation tells the sad tale.

Read More

Beefy hamburger cook heats up Chinese night market

In the world of advertising and marketing, there is one simple truth: sex sells. And from using car-promoting models to suggestive advertisement placement, woman are usually the ones exploited for the attention of men and their wallets. But one Chinese fast-food stall owner, apparently recognizing the buying power of his female customers, decided instead to hire a super-buff male model to take off his shirt and flip burgers to entice the hungry crowds to the booth. Click below to see pictures of this beefy hamburger salesman and to find out how the astute hiring decision affected the business!

Read More

She goes wobble, but she don’t fall down: Chinese leafleter’s kooky way of getting attention

As consumers, we are surrounded by adverts and marketing, and as we get better at tuning them out, companies come up with ever more ingenious methods of making us pay attention to what they have to say.

Plenty of marketing involves attractive young women, but one Chinese advertiser has taken the idea to a new level – literally – by hiring a girl to bob around 3 meters above the ground on a giant bendy pole. Instead of standing on the street trying to convince people to take her flyers, she floats above the crowd and chucks leaflets at people from above. Why didn’t we think of that already?

Read More

Meanwhile, in Japan: Puzzle game Candy Crush hires girl’s nails as advertising space

Japan knows a thing or two about human billboards. And now, from the PR company that brought the world adverts stuck to girls’ thighs on the condition that the girls wear short skirts and knee-high socks, comes a brand new marketing idea: Candy Crush are sponsoring this girl’s fingernails, with a wacky, candy-based design that’s as bold and colourful as the game itself.

Read More

Cosplay attains mainstream status in IKEA Singapore’s latest online campaign!

We’ve previously peeked into the living spaces of cosplayers and while their props and costumes certainly impressed us, some of their rooms were a little… distracting. Let’s just say, not all cosplayers are as good at organizing their rooms as they are skilled at roleplaying.

“What has cosplaying got to do with organizing your bedroom?” you might ask. Theoretically, they’re two separate issues, but when the world’s largest furniture retailer IKEA steps into the picture, creating effective storage space in a room seems like something any and every cosplayer should be capable of. Check out the makeover of this Singaporean cosplayer’s bedroom!

Read More

Are you a female cyborg with IT skills? Japan’s police might want you!

Law enforcement continues to be a popular career choice in Japan. Outside of the obvious risks involved it’s a stable job compared to the corporate rat race. However, people who are simply interested in job security often aren’t the ideal candidates to become police officers. Incidence of resignation is on the rise in the forces across Japan, with disgruntled men and women alike citing “being tired of chasing people” and “scary” crime scenes as reasons for leaving.

Combine this with the impending mass retirement of the baby boom generation, and police are facing a significant human resources crisis in the near future. So they have recently been looking at new ways to hook new, and more importantly the right kind of, candidates.

Read More

Anything is fair game for advertisement trucks in Tokyo

If you spend some time walking around the Shibuya, Shinjuku, or Ikebukuro districts of Tokyo, at some point you’re bound to spot a lavishly decorated truck blasting music from its speakers. These “ad trucks” as they’re known in Japanese are just what they sound  like – gigantic, mobile billboards with no purpose other than to drive around promoting the latest music and products. While these trucks do raise some legitimate environmental concerns, there’s no denying that this eye-catching (and deafening) marketing strategy is an effective way to grab everyone’s attention. Keep reading after the jump to view some photographic examples of ad trucks in action. You might be surprised by some of the wacky and suggestive things they can get away with!

Read More

Boxers, manga, umbrellas… ABSOLUTELY FREE!

We all know there ain’t no such thing as a free lunch, but in Japan, you might just be able to get free tour rides, free vegetables, and even free boxers! Some of these services even deliver the free items right to your doorstep without charging a single cent!

Sounds too good to be true. Getting a little skeptical here, aren’t we? Details after the cut!

Read More

Samsung’s naughty ad: When autocorrect strikes back

Typographers and moral crusader beware! A risqué Samsung billboard promoting their Galaxy 3 notepad has been, ahem, erected in four countries, leaving the South Korean company with a potentially embarrassing public relations mess. The offending ad must have been designed by someone who forgot to turn off the autocorrect feature before editing, making for an unintentionally hilarious billboard. Click below to find out what the racy sign says!

Read More

  1. 1
  2. 2
Follow

Get every new post delivered to your Inbox.

Join 19,556 other followers