advertising

Shinjuku’s giant Godzilla statue gets a new addition, reminds us that fresh breath matters

Everyone’s favourite tokusatsu titan has a very important message for the people of Shinjuku this week.

Read More

Emotional video explores the gap between ideals and reality for working mothers in Japan【Video】

Get out the tissues because this short ad will make you appreciate family bonds all over again.

Read More

Merchant shipping posters invoke romance and wonder of Japan’s Meiji, Taisho and Showa eras

There was a time when sumo wrestlers and kimono-clad ladies made shipping companies look beautiful.

Read More

Beep beep! Trucks cruising Tokyo and Osaka to promote easy bowel movements this Enema Day

On and around 19 January, trucks will be hitting the streets to raise awareness of the health benefits of enemas. You’ll be able to recognize them by the cute female drivers who appear to be constantly pooping…

Read More

Singapore retailer a contender for “Worst Ad Campaign Ever” title after Black Friday rape gaffe

A retailer in Singapore swung and completely missed with their advertisement that was trying to catch some of the Black Friday shopping buzz.

Read More

Poignant video about inner beauty is an unlikely ad for a beauty clinic 【Video】

At first glance, it looks like a trailer for a new movie or even a documentary about the pressures of beauty, popularity and social media. But in what is one of the most elaborate video commercials we’ve come across in a while, one beauty clinic in Thailand has gone to extreme lengths to advertise its services. Playing on the vulnerability of today’s millennials and modern societal pressures of beauty, they have produced a 14-minute short film which is as compelling as it is a disturbing.
Read More

7-Eleven issues statement over the discontinued Olympic emblem, and their oden

With the Tokyo Olympic Committee (TOC) officially cutting ties with Kenjiro Sano’s much maligned emblem, one obvious question is on everyone’s lips: What does this mean for that oden poster made by the 7-Eleven in Musashikoganei, Tokyo?

Some of you may recall that this particular franchise had made a poster promoting their oden sale which bore a striking resemblance to the former Olympic emblem. After a request was made to the TOC, they had denied the poster’s commercial use and likeness to their intellectual property. However, now that the emblem will no longer be used, is the poster back in play?

Read More

Soccer star Ronaldo is at it again, now starring in ad for weird Japanese ab device 【Video】

There are a lot of things about Cristiano Ronaldo that we know to be true. He is objectively a very attractive man. He is objectively a fantastic soccer player. He objectively very rich. He is – and we say this without irony – “big in Japan.” He is objectively in great shape.

He will also, objectively, endorse near any damn thing. Like this weird ab device.

Read More

Is this studly tofu maker really all he seems?

Making tofu, believe it or not, actually requires enough physical labor that, even if you’re just making enough for yourself, you’re liable to at least break a sweat (although, honestly, why on earth would you make just a single serving of tofu?). There’s a lot of pressing and carrying heavy things around and grunting involved in tofu creation, is what we’re saying.

But is it hard enough that making a lot of it over time can turn your average tofu maker into a rippled, muscular Adonis? The short answer is, uh…maybe. Your results may vary (and you probably ought to hit the gym, anyway) but Taiwanese media claims to have found at least one particularly fit local tofu maker.

Read More

Panasonic develops data communication using an ordinary light and smartphone

There are many ways that data is transferred these days, be it fiber optic cables, Wi-Fi, Bluetooth, 4G-LTE, and a whole slew of other brand names and acronyms the meanings of which I don’t care to learn.

Now Panasonic has come up with a way to send and receive data that’s easy for everyone to understand: light. Actually it uses light emitting diodes (LED) to be exact, but that’s about as technical as this explanation needs to get, I promise.

Read More

Samsung’s latest ad is eerily similar to recent Apple ads

Samsung just released its latest ad for the Galaxy S6 Edge, and it looks eerily familiar.

In April, Apple made this ad for the Gold Edition of Apple Watch. When you look at Samsung’s ad and the Watch spot side by side, the similarities border on ridiculous.

Read More

New service lets you advertise on women’s breasts in four languages

Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?

Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!

Read More

What’s the best way to market sea food? Why, dress a mannequin in it, of course!

Advertising is a big part of any business. In order to sell your product, you have to make it look appealing to customers in order to tempt them into making a purchase, and thinking of new, creative ways to advertise your goods can get pretty tricky.

However, we’re quite torn over whether this Seaweed Mandiscovered at a grocery store in China – is a stroke of advertising genius, or just a creepy, half-assed attempt at it.

Read More

Public reacts in horror as poster in Shinjuku Station threatens even more exits

“East exit, West exit, South exit, new South exit…The number of exits is the number of possibilities.”

They might seem like uplifting words at first glance, but panic erupted in Tokyo this week as the above poster was hung in the world’s busiest train station, Shinjuku, hinting at the imminent addition of yet more exits. Could it really be that the station residents of Japan’s capital city have playfully dubbed “the dungeon” may be about to get even more complicated?

Read More

Product placement level up: Final Fantasy XV and Coleman team up for camping scenes

If you’re looking forward to action role-playing game Final Fantasy XV and also happen to have a love for the outdoors, then we have some exciting news for you. A Japanese video game news site has recently uncovered some more details on the “camping” feature in Square Enix’s forthcoming title where characters can rest, manage stats and cook food. And to emphasize just how important camping will be to the storyline, Square Enix has partnered with outdoor equipment Coleman to bring its camping gear, such as tents, chairs and stoves, straight into the world of Final Fantasy.

Read More

Saga Prefecture targets foreign tourists with weirdly unimpressive commercial 【Video】

Marketing is often billed as a creative job. Agencies are paid to come up with the most eye-catching, unique advertising possible in order to better capture the attention of potential customers. Nevertheless, all too often it seems commercial producers can’t resist the low-hanging fruit of lukewarm, gimmicky gags that anyone would get without too much trouble. Obviously, this isn’t always the case, but when something works once for one company, you can expect to see others adopt similar tactics over and over. Dead horses and whips and all that.

Now, I have to admit, it can’t be easy to make a hit commercial every time, but after watching this tourism ad, I think Saga Prefecture needs to go back to the drawing board.

Read More

Miso soup anime ads are so touching they’ll warm your heart as the soup warms your tummy

There’s something about a home cooked meal that, even if it’s not Michelin-starred fare, is incredibly delicious. It may be because every bite was prepared with love or perhaps it’s just the nostalgic flavor from your childhood. For many Japanese people, miso soup is one of those comfort foods. While it’s an everyday staple for many, the taste of your mother’s or wife’s (or other favorite cook’s) miso soup is second to none.

Miso and instant miso soup foodstuffs company, Marukome, has come out with some heartwarming commercials that really encapsulate the idea of food bringing people together. While you may not be crying at the end, you’ll at least really want to share some comfort foods with loved ones.

Read More

Japan’s craziest ad ever? English school commercial as likely to make kids terrified as bilingual

The very first job that brought me to Japan as a gainfully employed adult was teaching at a private English school. While most of our customers were in their 20s, 30s, and 40s, we also offered kids’ classes, even for preschool-aged children.

With young learners, the first hurdle to get past was for them to not freak out about talking with someone from a different country. While that might sound horribly racist, there just aren’t that many opportunities to meet people from other cultures in Japan, especially in a child’s daily life, and the first meeting was usually a little intimidating for them (the company policy that didn’t allow foreign staff to speak Japanese in front of the customers probably didn’t help in this regard).

Thankfully, it usually only took a couple of minutes for the kids to see that non-Japanese instructors aren’t terrifying monsters. Unfortunately, this startling commercial for a chain of children’s English schools in Japan only takes 15 seconds to visually imply that, yes, actually, they are.

Read More

“Stock we should never have ordered”: This Japanese store’s pricing posters are way too honest

Employees at the campus co-op store at Nihon Joshi Daigaku may work at Japan’s oldest private women’s university, but when it comes to making their special offer displays, their attitude is anything but old-fashioned. Their witty, super-honest pricing displays regularly have the Japanese Twitterverse in stitches.

Join us after the jump for six of the best!

Read More

South Korean lock maker goes (very) hands-on to prove the strength of his product 【Video】

Back in my university days, my creative writing tutors were always keep to hammer home the message of “show, don’t tell”. Rather than explaining everything for the reader and holding their hand the entire way, they taught us, it’s better to simply present your fictional world, characters and dialogue and let the reader experience them firsthand.

Though the end goal maybe slightly different, the same principle can be applied to advertising. Living in a world where we as consumers are constantly being told that product X is better than product Y, or assured that the purchase of item Z will somehow enrich our lives, it’s genuinely refreshing to see a company dispense with words and simply show us that the thing they’re selling works. Like this chap from South Korea who went decidedly hands-on with a window-locking system his company makes to prove its durability and efficiency…

Read More

  1. 1
  2. 2
  3. 3
Follow

Get every new post delivered to your Inbox.

Join 25,010 other followers