The Japanese airline industry has recently entered a phase of stiff competition as low cost carriers from countries like Europe have entered the scene. Mainstays JAL and ANA have had to come up with more creative solutions to attract people to their higher-priced offerings.
JAL’s initiative has been to collaborate with popular restaurant chains so that people can enjoy their favorite foods instead of the dishes that are so-often the target of stand-up comedians. Already they have sold hamburgers from fast food chain Mos Burger in a project called AIR Mos Burger, as well as dumplings from popular Chinese food chain Edosei with AIR Nikuman. The third time’s the charm as now the granddaddy of Japanese fast food comes to the skies with AIR Yoshinoya.