There’s a lot of art enmeshed in everyday Japanese life. From the pictographs of the kanji writing system to the aesthetics of traditional practices, it’s easy to take for granted the visual symbolism on which a lot of the culture is based. One of the most striking examples of Japanese design is the kamon, or family crest, used for centuries to signify a family name or clan and often seen on the sleeves of formal kimonos and ceramic roof tiles of traditional homes. It’s estimated that there are as many as 30,000 family crests in Japan, and while many Japanese would struggle to identify a large number of them, some crests, such as the chrysanthemum Imperial crest and the Tokugawa shogunate hollyhock design, are easy to identify.
Artists are now using the digital medium to create a number of new kamon to the delight of netizens nationwide. What makes these unique is the fact that the images inside the crest are not flowers or scenes of nature but more modern logos and tools familiar to us through advertising and the digital age. The crest above, for example, might look like a cross design made up of four stylised rectangles, but if you look closely you’ll see something more commonly used in digital cameras: SD memory cards. Featuring everything from Twitter logos to Febreeze bottles, these unique crests are perfect for the tribes of today.