Japanese children enjoy many rite-of-passage celebration and age-specific holidays. This week it was Girls’ Day (hina matsuri) on March 3rd; next up in May will be Children’s Day (kodomo no hi). Another children’s holiday comes along in November: shichi-go-san, for children who have turned 3, 5 or 7 that year.
Once Japanese young adults turn 20, they have a special holiday to celebrate the beginning of adulthood, too. Coming of Age Day (seijin no hi) celebrates those who have reached the Japanese age of majority by turning 20 the previous year. And now growing in popularity is the “halfway to adulthood” festival, held when a child is 10 years old.
So what is this new(ish) celebration, where did it come from, and what does its burgeoning popularity tell us about Japan today?