cute

Japan’s pre-sliced cat-shaped bread: The greatest thing since non-kitty sliced bread

Feline-themed baked goods are as heart-melting as they are mouthwatering.

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Japan’s anime-loving penguin turned to comfort of a 2-D girl after being scorned by his 3-D wife

Lost his real-life penguin wife, gained an anime waifu.

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Penguin that fell in love with cardboard cutout anime girl now has his own drink for sale at zoo

Does it taste as bittersweet as unrequited love?

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Cat kimonos from Japan will help keep you cool and cute this summer【Photos】

Even the flowers have a connection to the feline theme.

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Japan’s Pokémon cosmetics are back in time for summer and cuter than ever!【Photos】

Extra-stylish Pikachu and starter Pokémon adorn compacts, water bottles, and snacks.

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Kyoto geisha and maiko yatsuhashi sweets are the latest food craze to hit the ancient capital

These adorable sweets have been meticulously handcrafted by a centuries-old confectionery retailer in Kyoto.

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Adorable wool felt fails show crafting isn’t as easy as it looks 【Photos】

Proof that the cute animals on the packs don’t always turn out as expected.

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Japan now has sailor suit school uniform cosplay costumes for your drink bottles

The outfit comes with a sweet cap, a petticoat and a tiny hanger for storage.

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The design combines the standard-issue Japanese school swimsuit with traditional Chinese clothing.

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Your new favorite anime is a zipper commercial

Ever wondered why you see the letters “YKK” on so many zippers?

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Sailor Moon invites Sanrio character My Melody in on the fun for 25th anniversary celebration

Fans of magical girls and Sanrio, rejoice–this is truly a collaboration destined by moonlight.

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Naomi Watanabe models new Sailor Moon plus-size clothing range in Japan 【Photos】

The popular Japanese comedienne proves you don’t have to be petite to be a pretty Sailor Moon warrior.

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Japanese artist’s take on zodiac signs is both creepy and cute

These little sinister demons are after your heart!

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New Studio Ghibli handkerchiefs feature Totoro and the Catbus, and have a surprise wrapped inside

If you’ve got a hankering for some anime collectibles and some snacks, you’re covered on both fronts.

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From thigh-revealing outfits to colourful pinafores, there was a lot of humour and sex appeal on display this Maid’s Day.

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Gudetama: How did Sanrio’s lethargic egg become so popular in Japan?

The team at Vox shed light onto the development and popularity of the lovable egg with a bum.

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Japan now has knitted “twintails caps” so you can stay warm while keeping your cute hairstyle

Now everyone can enjoy Japan’s iconic twintails hairstyle at any time of the year.

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Dancing Pikachu gets dragged off stage in dramatic exit after deflating mid-performance

This hilarious clip shows every detail of the unexpected event, including the moment the deflated Pikachu attempts to get back on stage.

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Studio Ghibli releases line of coasters, makes us reach for our wallets

Your favorite classics now in coaster form!

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New Kitty Transformation socks from Japan will help keep your feet cute and cats safe

They say cats always land on their feet, and if you’ve got a soft spot for felines, these six designs should be a similarly successful fashion choice.

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