cute

Your new favorite anime is a zipper commercial

Ever wondered why you see the letters “YKK” on so many zippers?

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Sailor Moon invites Sanrio character My Melody in on the fun for 25th anniversary celebration

Fans of magical girls and Sanrio, rejoice–this is truly a collaboration destined by moonlight.

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Naomi Watanabe models new Sailor Moon plus-size clothing range in Japan 【Photos】

The popular Japanese comedienne proves you don’t have to be petite to be a pretty Sailor Moon warrior.

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Japanese artist’s take on zodiac signs is both creepy and cute

These little sinister demons are after your heart!

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New Studio Ghibli handkerchiefs feature Totoro and the Catbus, and have a surprise wrapped inside

If you’ve got a hankering for some anime collectibles and some snacks, you’re covered on both fronts.

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From thigh-revealing outfits to colourful pinafores, there was a lot of humour and sex appeal on display this Maid’s Day.

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Gudetama: How did Sanrio’s lethargic egg become so popular in Japan?

The team at Vox shed light onto the development and popularity of the lovable egg with a bum.

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Japan now has knitted “twintails caps” so you can stay warm while keeping your cute hairstyle

Now everyone can enjoy Japan’s iconic twintails hairstyle at any time of the year.

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Dancing Pikachu gets dragged off stage in dramatic exit after deflating mid-performance

This hilarious clip shows every detail of the unexpected event, including the moment the deflated Pikachu attempts to get back on stage.

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Studio Ghibli releases line of coasters, makes us reach for our wallets

Your favorite classics now in coaster form!

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New Kitty Transformation socks from Japan will help keep your feet cute and cats safe

They say cats always land on their feet, and if you’ve got a soft spot for felines, these six designs should be a similarly successful fashion choice.

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We visit a Maths Cafe in Japan and discover an adorable icy polar bear dessert

Mathematics and cute desserts go hand-in-hand at this unusual cafe in Japan.

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Awesome smiling Shiba dog in Japan doesn’t have a job, still seems to know it’s vacation time

The self-satisfied Internet star is back, and this time he’s happier than ever.

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New Yuri!!! on Ice giant “marshmallow” anime plushies are almost here, almost all-head

Slender, hard-bodied anime figure skaters get turned into soft, roly-poly versions.

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Japanese parents show the silly results of their children sobbing into cushions

Sometimes we all need a good cry. And sometimes, it seems, so do our pillows.

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Dog’s startled reactions to hedgehog pal take over the Japanese Internet【Monday Kickstart】

We can’t really blame the doggo for wanting to stay on guard around the walking pincushion.

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Bonrama combines Japanese bonsai-style scenery and railroad tracks to spiff up your room

You can now own a little part of Japan to have in your own room!

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Studio Ghibli animator creates heartwarming new anime commercial in Japan【Video】

The special release takes us through the love story of Cassis and Arles, a romance the animator has been developing for ten years.

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Japanese zoo penguin falls in love with cutout of cute anime penguin girl

Humans aren’t the only ones who can have affections for 2-D characters.

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Cat helping his person play Animal Crossing BGM on the piano is super calming, too cute【Video】

This purrfect duet is meowsic to our ears.

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