fashion

Further proof that the beloved, globular Nintendo video game star is marketed very differently in the two countries.

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From racy red to baby pink, now there’s a virgin-killing sweater to suit all tastes and occasions.

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Age is no barrier to beauty when you feel comfortable in your own skin.

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The sailor suit kimono combines two iconic fashions into one Japan-packed outfit

Versatile ensemble allows you to adjust the schoolgirl/historical balance to your taste.

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These new Cardcaptor Sakura basket purses are just as cute as Sakura herself

Catch you, catch me… catch this sweet anime bag while there’s still time!

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Japanese Twitter presents chart of all panty types, for panty-identification science

For all of your panty-experimentation needs!

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Japanese website is selling a pair of plain beige panties for almost $900,000

Artist behind the product says he’s making a point about modern society.

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One Piece official lingerie and bikinis: further proof that the pirate anime is for grown-ups too

Japanese intimate apparel company that brought us Sailor Moon panties turns its eyes to another icon of the anime world.

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Now you can wear the shortest of skirts without people catching sight of your underwear.

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Flaunt your fandom and sleep in style with these new Gintama pajama sets

You’ll be comfy and cool from head to toe!

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Which Japanese prefecture buys the most leopard print clothes?

The answer is o-oh my god, not Osaka?!

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Japanese female pubic hair shaving guides help users shape hearts, triangles, and more

In a country where many women choose not to shave their pubic hair, this company is offering some assistance to those who do.

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Crowdfunding campaign’s backer rewards include photo shoot with swimsuit’s official cosplay model.

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This 12-tie series lets you wear Japan’s history around your neck, from the Jomon to Meiji era

A perfect gift for the history buff in your life!

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New “rich girl” schoolgirl roomwear arrives to celebrate the start of the academic year in Japan

The Ojo-sama is the newest addition to the growing field of schoolgirl-style pajamas.

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Explosive popularity of skimpy sweater leaves many with one less way to fry virgins’ brains.

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Japan’s sakura mochi beret is the sweetest way to top off a cherry blossom-viewing party ensemble

One of Japan’s most delicious desserts inspires humorously fashionable headwear.

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New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit

Mr. Sato is ready to workout in style! Meanwhile, another one of our writers goes running in jeans.

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New Sailor Moon fashion lineup is stylish, cute, and, shockingly, actually affordable!【Photos】

One of Japan’s most popular casual clothing retailers finally brings Sailor Moon clothing and accessory options to everyday anime fans.

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Japan’s Beautiful Leg Princess cream promises to make legs look slimmer through visual trickery

Contouring makeup techniques employed in product that’s billed as just the thing for warm-weather fashion.

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