fast food

Real version of Lotteria’s five-patty cheeseburger doesn’t look nearly as glorious as the ads

This Monday marked the return of the gigantic, five-patty Tower Cheeseburger to fast food chain Lotteria. Unfortunately, it was only back for a day, but hey, we figured this limited availability was actually a blessing in disguise. After all, you feel a lot less guilty eating that much meat in a single sitting when you know it’s the sort of rare opportunity you won’t have the chance to make a habit of.

But with just one day to get their Tower Cheeseburgers, no doubt a lot of fans weren’t able to clear out their schedules for a run to their local Lotteria. We’re guessing the blow was softened a bit, though, when they saw that the reality of their burger dream didn’t look anywhere near as mouth-watering as it did in Lotteria’s ads.

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It’s BAAAACK! The Tower Cheeseburger from Lotteria — but for ONE DAY only!

Good news for those of you in Japan who’ve always wanted to see more MEAT in your hamburgers. Yes, the humongous tower of a burger we’ve mentioned several times on our site is back! It’s the Tower Cheeseburger from fast food chain Lotteria! But if you want to get your hands on one of them, you may need to get ready for some quick action, because this time, they’ll be available for just one day!

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Lotteria offers burger towers of USB power

Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgersunusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.

Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.

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KFC Japan’s pumpkin biscuits ready to become tasty Halloween treats

Recently, Japanese branches of McDonald’s and Burger King have been getting into the Halloween spirit with spooky black burgers infused with squid ink and bamboo charcoal. This is a problem for KFC, though, since both of those ingredients are a little too exotic to mix with the Colonel’s traditional set of 11 herbs and spices.

Since KFC can’t celebrate Halloween by embracing its dark side, the most popular fried chicken outlet in Japan is instead turning to the holiday’s other icon by offering pumpkin biscuits.

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(Self) Attack on Censorship! Gruesome titans skip humans and eat fast food in Tokyo station ads

If you’re a fan of the wildly popular manga and anime series Attack on Titan, then you’ll be more than familiar with the violent and jarring scenes of gigantic monsters biting off and chewing human heads, arms and various other body parts. But while you might expect such gruesome images in your comic books, commuters riding the Tokyo subway might not appreciate seeing such gory poster images on their way to work every morning.

So when advertising a new Attack on Titan exhibit opening next month at a Tokyo museum, the poster designers decided to creatively self-censor their own work with some very cleverly placed food items.

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Nah-nah-nah-nah Bat Burger! We’re officially jealous of Hong Kong

Living in Japan, we realize we’re pretty blessed when it comes to special burgers and cool comic book fast food tie-ins. But while we’re deeply grateful for our black burgers and giant-sized Attack on Titan French fry buckets, today, we’re not hiding our envy of Hong Kong’s fast food scene, since right now, that’s the only place where you can get a Batman Burger.

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Tired of apple? McDonald’s Japan now has anko sweet red bean pies

Have you ever wondered what the equivalent of the phrase, “as American as apple pie,” would be in other countries? For other nations, what widely loved dessert produces that same mixture of traditional comfort and nostalgia?

For Japan, you could make a strong case for anko, or sweet red beans, which show up in all manner of snacks and sweets. As we’ve talked about before, anko makes everything better, and it’s about to do the same for the Golden Arches, as McDonald’s Japan is about to start selling anko pies.

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McDonald’s Japan is now adding to my giant pile of home delivery junk mail

In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.

Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.

And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.

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Burger King Japan’s black burgers look unbelievably gross in real life

Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.

Here are some examples:

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Burger King Japan has two new burgers with jet-black buns…oh, and BLACK CHEESE!

Regular RocketNews24 readers will no doubt already be aware that fast food chains in Japan like to mix things up every so often by giving their buns a splash of colour. In the past 12 months alone, we’ve seen McDonald’s present a Sakura Pink teriyaki egg burger in time for the cherry blossom, and last October Burger King rocked a Black Ninja Burger which sported charcoal-black buns and a huge tongue-like slab of bacon.

This week, Burger King has taken its worship of the darkness a step further with two more jet-black offerings: the Kuro Diamond and Kuro Pearl, which feature not just black buns, but slices of cheese and a tangy sauce that look dark enough to swallow any would-be diners whole.

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McDonald’s Japan offers Yo-Kai Watch cards with Happy Meals, traffic jams and giant lines ensue

Last weekend, McDonald’s Japan launched a new Happy Meal, or “happy set” as they’re known here. As with all of the fast food giant’s kid-centric food boxes, these sets come bundled with a gift guaranteed to appeal to children so much that they’ll bug their parents incessantly to take them to the Golden Arches.

This time, however, the bundled gift was a little bit more special than usual, with McDonald’s securing a deal to offer sets of arcade cards for anime sensation Yo-Kai Watch. While that name not (yet) mean much to anime and Happy Meal fans in the West, this collaboration pretty much allows McDonald’s Japan to print money, and there were lines out of the door at dozens of locations from the moment the sets went on sale.

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McDonald’s Japan welcomes autumn with Purple Sweet Potato McShake

McDonald’s Japan has been adding Japanese twists to the classic American menu, from crispy tofu nuggets to the delightful Matcha Oreo McFlurry. This time, their new creation might be a little shocking for foreigners unfamiliar with Japanese cuisine – a vivid purple milkshake!

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McDonald’s Japan is bringing Mushroom Risotto Balls this autumn and people couldn’t be angrier

If we’ve learnt one thing from the vast number of articles on this site, Japanese fast food chains like McDonald’s come up with some really good ideas to keep people coming to their restaurants. Regardless of whether they turn out delicious or disgusting, inventions such as the luxury burger line-up, avocado burger, and tofu nuggets are hard to ignore.

It’s gotten to the point that people in Japan may have grown too accustomed to the nice things served at fast food outlets. For example, McDonald’s recently announced their new autumn special – Mushroom Risotto Balls – and online reaction could largely be described as righteous indignation with comments like “only an idiot would eat that!”

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KFC Japan offering chicken-themed keyboard, mouse, flash memory in exchange for tweets

I don’t know about you guys, but whenever I think of Kentucky Fried Chicken, or “KFC” as it doggedly insists on being called, I immediately think of computer peripherals. What’s that, you say? You’re a normal human being and so you’d never make such a peculiar connection? Oh. Well, perhaps you think of earrings instead?

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Matcha Oreo McFlurries tempting us to forgive McDonald’s Japan’s lack of originality

When I was a kid, we never had Oreos in my house. This wasn’t because my parents had a no-sweets policy, but because the pantry was well-stocked with similar Hydrox sandwich cookies instead.

But while Hydroxes actually predate Oreos by a whole four years, it’s the latter that went on to international fame and fortune. It’s a pretty similar tale to that of Dairy Queen’s Blizzard, which has been largely overshadowed by McDonald’s McFlurry, a nearly identical dessert of ice cream mixed with cookies or candy that came out more than a decade after Dairy Queen’s original.

So while the double imitation of an Oreo McFlurry might seem completely derivative, starting next month in Japan there’s a tasty bit of innovation you can look forward to, as McDonald’s Japan is bringing back matcha Oreo McFlurries.

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“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online

One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.

Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.

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Pizza Hut in Japan is now run by four bossy felines in new adorable campaign

In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.

Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?

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Service with a tear? MOS Burger branch says hello with tales of loneliness, sleepless nights

Among Japanese fast food chains, MOS Burger tries to position itself as being just a little more upscale than its rivals. Sure, the prices are a little higher, but the ingredients taste a little fresher, their customer service a little better, and if your order isn’t to go, they’ll serve your drink in a glass instead of a paper cup.

A lot of MOS branches even add a personal touch by putting a blackboard in front of their entrance with a new message written on it each day. The one in my neighborhood, for example, usually has some sort of seasonal or daily greeting like, “There’s a fireworks festival tonight. We hope everyone who’s going has a great time!”

But things aren’t so chipper in Kawasaki, where the staff of one MOS Burger have decided to use their board to let everyone passing by know about their physical and romantic ailments.

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Are you an avocaddict? Burger King Japan can help you get your fix with new avocado burgers

Every now and again, the Japanese branches of McDonald’s roll out what they call the Big America burgers. Each one is named after a place in the US and has a subtle nod to the region through its ingredients, such as the chili-soaked Texas burger.

The thing is, in the U.S. we don’t call that a Texas burger, we call it a chili burger. Likewise, going into anywhere other than a Japanese McDonald’s and asking for a Broadway or Idaho burger is going to leave the staff confused and you hungry.

It’s always seemed a little strange that there’s no California burger, since that’s an established dish with a standard recipe, being avocado slices on a burger. Well, if McDonald’s won’t do it, Burger King Japan will, and even without a tip of the hat to the Golden State, their new lineup of burgers is packed with avocado.

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Fast food flavour cup noodles recreate the authentic American experience in a pot

Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.

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