In my more formative years I worked the counter at McDonald’s. It was an okay job for someone with no prior work experience and helped to support my SNES habit. However, the one thing I hated was when a customer approached the counter and would ask for a “free smile” because it was written on the menu.
It had gotten to the point that I could tell the look on a customer’s face before they even opened their mouth to ask for my worthless grin. And so, I’d give them that “oh you” smile as if I hadn’t heard the joke a thousand times before and a little bit of myself would die inside.
Now a whole new generation of Japanese youngsters will get to have that same experience as McDonald’s Japan announced the return of zero-yen smiles to their menus at all stores all day long.