A Sure-fire Domain for Advertising: Where the Eye Goes, the Ad Goes

Ads should be placed where the eyes naturally go.   Take the exposed thighs of young women in mini skirts, for example, which happen to be the landing point for many a wandering eye in Japan.  In theory, if you were to paste an advertisement on such a thigh, there’s a high chance that advertisement would be noticed.  If the girl is wearing knee-high socks, even better as it creates a sort of erotic frame around the ad. In fact, we would go so far as to say the space on a girl’s thigh between her mini skirt and socks is the perfect advertising space!

Japan actually has a name for this premium space— zettai ryouiki, or “absolute territory”—  and there is actually an advertising service that allows women to rent out their own “absolute territory” to advertisers.  It’s called Absolute Territory PR, and the number of women participating in it are increasing by the day.

So what’s the attraction for young women to bare their thighs in the name of advertising? Read More