In a country where many women choose not to shave their pubic hair, this company is offering some assistance to those who do.
Fans of the hit anime Attack on Titan may also know it by its original Japanese title, Shingeki no Kyojin, which literally translates to “Advancing Giants.”
Giants aren’t the only thing advancing upon us, though, because now there’s an unusual advertising campaign announcing the arrival of Shingeki no Bijin, or Advancing Beauties, and the war we’re fighting is the war on body hair.
Different cultures have different norms regarding the acceptability of body hair. For example, in many countries of the world, women are largely expected to shave their legs and underarm hair when going out in public. But what about that other, far less public patch of hair?
The latest edition of Shogakukan’s News Post Seven teamed up with an online research agency to check up on the status quo of what Japanese women nowadays do with the ‘hair down there,’ especially now that attitudes in Japan are becoming increasingly similar to those in the West. Do they shave it? Tidy it up every so often? Leave it as is? The internet survey disclosed some revealing results.
If you’re a woman and visited a Japanese hot spring before, you may be able to guess that things are about to get a little hairy…