Samsung Admits to Stealth Marketing Tactics: Hiring of University Students to Slander Rival Taiwanese Smart Phone Manufacturer HTC

According to an AFP report dated 16 April, 2013, Korean electronics company Samsung hired Taiwanese university students to publish slanderous articles on the internet about Taiwanese smart phone manufacturer HTC. Taiwan’s Fair Trade Commission is currently investigating the matter and there are already reports that Samsung is admitting outright to the misconduct in its marketing strategies.

After careful deliberation, if Taiwan’s Fair Trade Committee deem Samsung’s most recent stealth marketing strategy to be illegal, it will mean Samsung paying a US$835,000 penalty.

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