With expressions ranging from happy to sad to ironic, emoticons serve as a kind of virtual extension of the self on online messaging platforms. As a result, many rejoiced when Apple decided to import Japan’s Emoji keyboard back in 2011, eliminating the need for app extensions. Yet something was still missing. “Where’s the diversity?” asked everyone from Tahj Mowry to Miley Cyrus, addressing the notable lack of non-white cartoon faces.
It looks like Apple has been listening closely to these concerns, with plans to implement a more racially and socially diverse set of emoji for iOS 8.3 later this year. Problem solved? Not quite. As Apple unveils its most recent developer betas, a furor has broken out in China regarding what some regard as a prejudiced depiction of Asians. While one can certainly make a case for this position, Apple claims the startlingly yellow emoji at the heart of the uproar doesn’t depict a normal human face at all.