The perfect companion for your next trip to Japan.
We show solidarity with the itasha community by hanging out in a Starbucks parking lot with the Mr. Sato Car.
Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.
You might see RocketNews24’s itasha, the Mr. Sato Car, driving through your neighborhood. Just follow the sounds of people retching!
There’s no more appropriate way to get from your hotel to Comiket than this.
If you’ve already got people looking at your ride, you may as well say hi, and this otaku driver has an inventive way to do just that.
Because nothing makes an itasha more painful to behold than painting it yourself…
Yo, dawg! I heard you like game systems, so we put game systems in your game system!
Different people have different concepts of Japanese automaker Subaru. For motorsports enthusiasts, the first image that comes to mind is the company’s all-wheel drive cars doing sick jumps on rally gravel stages. Technology buffs, meanwhile, may think of their EyeSight automatic braking safety system.
Japanese animation fans, though, may best know Subaru as the major sponsor of animation studio Gainax’s celestial-themed magical girl anime Wish Upon the Pleiades (known in Japanese as Hokago no Pleiades). And while the series’ TV run is over, that doesn’t mean Subaru’s love for the anime has expired, as the car manufacturer has created, and is selling, an official Wish Upon the Pleiades itasha covered with graphics of the show’s cast.
Many fans choose to wear T-shirts plastered with pictures of their favorite anime or video game characters, therein letting them broadcast their love for the fictional figures to everyone they pass by. Of course, if want to get that message of devotion to even more people, you can always turn your car into an itasha, a vehicle covered with anime stickers.
But even a coupe or sedan only gives you so much sheet metal to work with. That’s why one fan decided he needed an even bigger canvas, and created an itasha like we’ve never seen before: an ita-flatbed truck with some gigantic artwork of his 2-D muses.
You’ve probably heard of itasha before, otaku-owned cars that are so laden with designs of anime girls that they are almost painful to look at. Whether you’re a fan or a hater, you have to admit the owners of itasha are extremely dedicated to their passion. There’s only problem: you can’t flaunt your passion when you’re not in your car.
Thankfully there’s a solution! Ita-bags—bags that are so weighed down with anime girl pictures and merchandise that they may cause sudden pain in the beholder. And ita-bags are not a niche interest either; they everywhere. There was even an ita-bag contest held in Tokyo recently, and you have to see the winning bag to believe it.
Japanese marketing ploys of using popular characters to sell everything under the sun isn’t a new concept by any means, but when it comes to itasha, they’re almost always custom works created by otaku for otaku.
However, as part of a game-changing move, publisher VisualArt’s recently announced it would be auctioning off a BMW with an official Angel Beats! wrap job, posing the question of just how high fans of the series would go to purchase a one-of-a-kind, official item from their favorite series. The result, however, probably wasn’t what anyone was expecting. Read More
Sometimes otaku get a bad rap, considered introverts who obsesses only over things like anime or video games. But actually there are quite a few otaku out there who enjoy a multitude of pastimes like photography, fashion, and motor sports. For the lattermost, there’s a whole scene dedicated to customizing vehicles catering to anime and manga enthusiasts who want the best of both worlds.
In particular, fans of the manga Bakuon! have been psyched since two custom-built motorcycles featuring characters Sakura Hane and Rin Suzunoki were shown earlier this year at the Tokyo Motorcycle Show, and the machines have since been put up for grabs as part of a draw sponsored by eBook Japan.
The popular anime series Love Live has won itself diehard fans, both within Japan and throughout the world. You might remember the subway cars in Shanghai last year decorated with Love Live idols that literally brought fans to their knees. Well, Chinese fans are at it again, as the idols have made a reappearance on subway cars in the city of Chongqing.
One commuter, however, seemed to have had enough of the homage-paying fans as he rained his watery wrath down over their heads.
A couple of days ago, we heard the guys’ opinions on the ladies, so now it’s time to hear what the ladies think about the men – specifically, about the kinds of cars men drive. Japan’s MyNavi Woman took a survey asking Japanese women which cars they wouldn’t like for their boyfriends to drive, and some of their responses you may find a bit surprising!
Last summer, we thought the heat might have been getting to the executives at 7-Eleven. Sure, offering two-meter (six-foot, seven-inch) tall Evangelion statues as special promotional prizes was a cool idea and all, but did they really expect anyone to pony up the 1,836,000 yen (US$16,000) they were asking for the 25 more giant figures they was selling outright?
Well, not only did all 25 of those Eva statues find homes, they sold out in just two minutes. Emboldened by that success, 7-Eleven has teamed up once again with the hit anime franchise to release the most expensive item the convenience store has ever sold: the Evangelion car.
This summer, Nagoya once again served as the host city of the World Cosplay Summit. With anime fans arriving from all over, some of them came by car, and you know what that means: itasha, automobiles covered with anime graphics.
Held concurrently with the costuming competition was an itasha exhibition, and we strolled by to check out the rides adorned with their drivers’ favorite 2-D heroines.
A friend of mine has a theory about Japanese pop idol performances. In his opinion, the real show isn’t the performers on stage, but the fans in the audience putting their unabashed passion on display as they cover themselves from head to toe in clothing bearing the likeness of their favorite singer.
You can make a similar argument about Tokyo’s anime shopping mecca of Akihabara. Sure, the neighborhood is packed with specialty stores, each of which is in turn packed with the rarest and/or latest merchandise. As interesting as the inventories of professional products may be, though, they’re often upstaged by the creations of fans who flock to the district to show them off, such as the anime-decaled cars of Japan’s itasha capital, the Akihabara UDX parking garage.
Itasha, the painfully nerdy, anime-decal-plastered cars you can spot running around Japan, generally arrive in that state due to an individual fan’s passion and vision (or obsession). The owner buys a regular car from the dealer, then once he’s slapped enough stickers on his ride, presto! He’s got his very own itasha.
Last year, though, Toyota took the uncommon step of not only creating its own itahsa, but selling it as well. The car has finally found a buyer, who had to go through a number of challenges to sit behind the wheel of his one-of-a-kid sports coupe.